Lead Generation Specialist

Title: Lead Generation Specialist

Location: Toronto ON CA

Workplace: Fully remote

Job Description:

About Maneva 
Maneva, a startup founded by an ex-Google Deepmind researcher, is an AI service provider revolutionizing manufacturing operations with cutting-edge AI solutions for autonomous factory operation and optimization. Our solution generates AI-powered actions and insights using off-the-shelf hardware or existing vision systems for real-impact manufacturing problems in products and equipment inspection, production efficiency, safety, and more. 

What You'll Do 
As a Lead Generation Specialist at Maneva, you'll play a critical role in fueling our sales pipeline by sourcing and qualifying high-quality leads across the manufacturing and industrial sectors. Working closely with Account Executives and Directors, you will execute outreach campaigns, conduct targeted research, and use best-in-class tools to connect with potential customers. 

Your goal is to generate a steady stream of weekly opportunities and meetings while contributing to a data-driven go-to-market strategy. This role requires strong communication, cold calling ability, and organizational skills to succeed in a fast-paced, growth-oriented environment. 

Location: Remote 

Compensation 
Compensation includes an entry level base salary and performance-based commissions aligned with lead generation and pipeline contribution goals. 

Requirements

Key Responsibilities 

• Generate and qualify a minimum of 50 high-quality leads per week 

• Conduct 150+ outbound cold calls weekly to prospective customers 

• Collaborate with Account Executives and Directors to develop outreach strategies and identify priority accounts 

• Use tools such as Apollo, ZoomInfo, LinkedIn Sales Navigator, and Salesforce to identify contacts, manage outreach, and maintain CRM accuracy 

• Support outbound sequences with tailored emails, follow-ups, and appointment setting 

• Research target accounts in manufacturing and related sectors to uncover key stakeholders and business needs 

• Document outreach activities, response rates, and learnings to help improve future campaigns 

• Maintain a structured, repeatable lead generation process that aligns with company growth goals 

What We’re Looking For 

Must-Haves 

• 1+ years of experience in lead generation or as a Sales Development Representative (SDR) 

• Proven track record as a top-performing SDR or BDR 

• Strong cold calling and outbound communication skills 

• Ability to work independently with minimal supervision 

• Familiarity with modern sales tools (e.g., Apollo, Salesforce, LinkedIn Sales Navigator) 

• Strong organizational skills and attention to detail 

• Excellent verbal and written communication abilities 

• Understanding of or interest in manufacturing, industrial engineering, or factory operations 

Nice-to-Haves 

• Experience with Account-Based Marketing (ABM), including writing custom outreach emails and coordinating with internal stakeholders 

• Familiarity with go-to-market strategy and campaign execution 

• Exposure to the manufacturing tech ecosystem or SaaS sales 

• Experience working in a startup or fast-growing tech environment 

Benefits

Benefits 

Why Join Maneva? 

• Work with cutting-edge Vision AI & IoT solutions that power autonomous manufacturing, robotics, and industrial automation 

• Opportunity to lead in a fast-growing AI company driving real-world impact in industrial AI adoption 

• Travel opportunities to industrial sites, tech conferences, and research labs 

• Collaborate with world-class engineers & AI experts in a dynamic, innovation-driven environment