Integrated Marketing Strategy Manager

Title: Integrated Marketing Strategy Manager

Location: Warren United States

Job Description:

time type

Full time

job requisition id

539292

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

 

 

About the Role

As Integrated Marketing Strategy Manager you will work within our US Integrated Marketing team at Haleon. This role will support other team members and focus on a specific category of Haleon’s products. The Integrated Marketing Strategy Manager partners with our US brand teams and cross-functional teams to develop and lead world-class, data-driven Communications Plans with a holistic channel approach. It’s anchored around strong consumer understanding and insights to help drive brand growth. The Integrated Marketing Strategy Manager also helps manage a cutting-edge agency model.

Collaboration and teamwork across cross-functional teams including Global Planning, US Brand teams, Performance Marketing, Earned & Social, Measurement/Analytics, Consumer Business Insights, Shopper Marketing, Digital Commerce, Creative, and Production is critical. This role will also be responsible for driving our media agency partnership from a category/brand perspective.

 

This is a full-time, flexible hybrid position requiring three days per week in the office, reporting to Haleon’s Warren, NJ location.

 

Key Responsibilities

• Lead the communications planning strategy, ensuring that it links all marketing elements across paid, owned, earned and shared

• Develop the paid media planning/strategy for designated HALEON Consumer Healthcare category

• Support the management of the overall media agency relationship and work with cross-functional partner teams/agencies to align objectives and develop integrated communications plans

• Analyze and apply industry trends, performance data, MMMs, research studies, and other resources to inform strategies, audience development, test & learn opportunities, optimizations, learning agendas and measurement frameworks

• Serve as internal subject matter expert and trusted resource with internal HALEON teams on integrated marketing approach, paid media strategy development, plan approvals, budget management and media agency partnership

• Knowledgeable about the evolving consumer landscape (such as commerce, agentic marketing, creators as influencers, search & LLM’s) and can identify opportunities to evolve our strategies

 

Why you? 

Basic Qualifications

• Bachelor’s Degree

• Minimum 7 years experience at Media agencies, Communications Planning or Media Management department or Media Company

• Capability in developing cross channel investment strategies with a focus on Advanced/Connected TV, Search (SEM/SEO/GEO), Programmatic, Social (including Influencer) and Digital Commerce

• Experience in developing and driving holistic strategies across Paid, Owned and Earned

• Experience working with and stewarding programs with media partners like Google, Meta, Amazon, etc.

• Experience working in a matrixed organization, managing multiple stakeholders and workstreams

 

Preferred Skills

• Thought Leadership on innovation and emerging media

• Ability to build and maintain trusted relationships, influence key stakeholders and manage performance of key partners

• Articulate and clear communication skills, both verbally and written, for all stakeholders

• Understanding of Paid, Owned and Earned media, and how it fits as part of an overall integrated marketing and communications strategy and across the consumer journey

• Familiarity with holistic integrated strategy approaches, analytical, empirical media planning tools

• Experience in communications planning and cross-channel integrated media strategy

• Experience managing large, multi-national accounts

• Experience in healthcare/consumer healthcare/CPG communications

• Experience in performance driven media, development and implementation of data driven strategies and personalization

• Experience working with Google tools, an aligned technology stack and building enterprise-based use cases, competitive and flowcharting tools

 

Compensation: The salary range for this role is: $142,078 - $177,597 plus an annual bonus.

Location: This role is based in based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.

 

#Li-Hybrid

 

 

Benefits

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

 

 Equal Opportunities

 

 

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

 

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR. Please include the following in your email: 

Use subject line: ‘Haleon Careers: Job Accommodation Request’ 

Your Name and contact information 

Requisition ID and Job Title you are interested in 

Location of Requisition (city/state or province/country) 

Description of specific accommodation you are requesting 

Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.