Integrated Marketing Manager

Integrated Marketing Manager

Contract type

Freelance

Location

San Francisco, California

Specialty

Marketing

Salary

$70.00/hour - $71.00/hour

Remote

Yes

Reference

490656

Job description

One of The Sage Group’s clients is looking for an Integrated Marketing Manager with 5+ years in brand and paid media/performance marketing, able to write clean briefs and super detailed, from high growth B2B tech. The client has built a B2B conversational relationship platform. It shows you who is using your product or website and makes it easy to personally communicate with them with targeted content, behavior-driven messages, and conversational support.

What’s the Opportunity?

As an Integrated Marketing Manager, you will help bring our brand and performance marketing programs to life to tell the client story. From high-level campaign strategy to the nitty gritty launch details to performance reporting, you’ll lead the charge in developing integrated campaigns across all marketing channels. You’ll partner closely with Product Marketing, Performance Marketing and our in-house Brand Studio, as well as external agencies, to generate campaign strategies, messages and creative executions.
The qualified candidate will be a driven and creative marketer with a successful track record of building integrated and performance marketing campaigns that resonate with their target audiences and drive business goals. Reporting directly to the Director of Brand Marketing, the Integrated Marketing Manager must be strategic, collaborative, organized and analytical with experience across creative strategy, media strategy and integrated campaign execution.

What will I be doing?

• Lead the execution of marketing campaigns to drive brand awareness and consideration from insight identification, brief creation, planning, creative development and launch
• Work with internal and external media partners to develop media strategies across the full funnel, unpacking performance metrics to continue to iterate on our media strategy
• Work closely with internal creative teams and agencies to drive creative development and ensure the brand comes to life in the best way for each content type and channel to achieve brand goals
• Collaborate with product marketing, content marketing, field marketing and performance marketing teams to drive key campaigns and ensure cohesive brand messaging and alignment of initiatives
• Synthesize data and analytics to measure campaign effectiveness, gain insights and optimize campaigns for better performance

What skills do you need?

• 5+ years of experience in brand or integrated marketing, in b2b
• Demonstrated expertise in driving integrated and performance marketing campaigns forward
• Experience in guiding multi-disciplinary and cross-functional marketing teams for campaign execution
• A proven track record in creating innovative and targeted brand campaigns and programs that generate measurable results.
• Thrive in a fast moving growth stage environment and comfortable operating with ambiguity
• Proven ability to strategically plan, create and implement marketing plans and brand creative briefs.
• Experience with helping to develop campaign measurement metrics.
• Must be able to collaborate with multiple internal teams to achieve brand objectives.

Duration:

3 to 6 months to start, plus extension potential, Starting at 20-40 hours a week
Location: hybrid 1 day a week in San Francisco CA
Compensation: $71/hrsdxc