Influencer and Advocacy Associate Manager

Title: Influencer & Advocacy Associate Manager

Location:  New Jersey, Summit

time type

Full time

job requisition id

2507038954W

Job Description:

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

 

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

 

Role reports to:

Senior Manager Influencer Marketing

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

We are seeking an Advocacy & Influencer Associate Manager to support the development and execution of influencer marketing programs that drive cultural relevance and consumer engagement. This role is ideal for a highly motivated marketer who is passionate about beauty, culture, and creators, with a strong understanding of Gen Z and Hispanic audiences.

Key Responsibilities

• Deepen community and engagement across TikTok, Instagram, YouTube, Roblox, and build new emerging platforms.

• Partner with TikTok shop team to build that capability and drive effectiveness and efficiency

• Support the development and execution of always-on influencer strategies that deepen cultural relevance and build brand love.

• Manage day-to-day execution of influencer campaigns across all tiers (nano to VIP), with a focus on product launches and key cultural moments.

• Nurture authentic, long-term relationships with creators, particularly among Hispanic and Gen Z communities.

• Collaborate cross-functionally with Brand Marketing, Social, PR, Media, and legal teams to ensure cohesive storytelling across channels.

• Track, analyze, and report on campaign performance, delivering actionable insights and optimizations.

• Stay ahead of cultural trends, emerging creators, and platform innovations to inform strategy.

• Collaborate with creator analytics partner, Traackr to monitor and report out VIT and earned media value.

Required Qualifications

• Bachelor’s degree required

• Experience in social or creator, ideally in beauty or with brands that move at the speed of culture

• Deep understanding of social and influencer that drive both brand consideration and business results

• Understand today’s unique relationship between paid, owned and earned where moving at the speed of culture can mean hours

• Maintain the discipline of planning meshed with the flexibility of opportunism to engage effectively with the outside world in a way that is aligned with brand values

• Proven ability to execute brand strategies that resonate with Gen Z and US Hispanic consumers

• Excellent storytelling and collaboration skills

• 2–3 years of experience in influencer, social, or digital marketing (agency or in-house).

• Strong understanding of influencer landscape, particularly in beauty and lifestyle.

• Excellent project management, organizational, and communication skills.

• Ability to thrive in a fast-paced, collaborative environment.

• Passion for beauty, culture, and consumer-first marketing.

 

Desired Qualifications

• Strong communication and analytical skills to effectively convey creative concepts and strategies to cross functional partners

• Passion for innovation and a keen eye for emerging trends in beauty and marketing

• Spanish language proficiency

#LI-GC1

What’s in it for you

Annual base salary for new hires in this position ranges:

$110,500.00 - $156,000.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

• Competitive Benefit Package*

• Paid Company Holidays, Paid Vacation, Volunteer Time & More!

• Learning & Development Opportunities

• Kenvuer Impact Networks

• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.