Head of Marketing

Job Title: Head of Marketing

Location: Sydney Australia

Job Description:

Group/Team: Marketing

Reports to: EVP, Asia Pacific

Location: Sydney, Hybrid

Employment Type: FT, salaried

Travel Requirements: 15 - 20%

WHO WE ARE

OPUS AGENCY

The Opus Agency, Asia Pacific is a future-forward full-service global event agency with over 400 team members in the United States, London, Sydney, Singapore, and New Zealand.

The world's leading brands and upstart category creators trust Opus Agency with their flagship programs and holistic event portfolios. Across four decades, our story is one of realisation-a realisation of outstanding talent, a nurtured culture, and integrated end-to-end capabilities. To us, it's simple: success is propelled through the power and potential of people coming together.

WHAT WE ARE LOOKING FOR

The Head of Marketing will spearhead the strategic direction, development, and execution of integrated marketing initiatives across the APAC region. This role is responsible for shaping the brand's positioning, driving market growth, and strengthening customer engagement through data-driven strategies and innovative campaigns. Collaborating closely with leadership, regional teams, and external partners, the Head of Marketing APAC will ensure alignment between marketing priorities and business objectives-delivering measurable impact across brand awareness, demand generation, and customer experience.

YOU SHOULD HAVE

• 8+ years' experience in marketing leadership roles, ideally within creative, design, or professional services industries.

• Proven ability to design and deliver integrated marketing strategies that drive brand growth and commercial outcomes.

• Strong leadership, influencing, and stakeholder management skills across executive and cross-functional teams.

• Deep understanding of digital marketing ecosystems, performance analytics, and brand communications.

• Exceptional storytelling, strategic thinking, and project management capabilities.

ESSENTIAL RESPONSIBILITIES

• As part of the APAC leadership team, you'll define and lead the overarching marketing vision and strategy for the APAC region, ensuring alignment with business objectives and growth priorities.

• Develop and maintain a dynamic 6-12 month marketing roadmap that integrates brand, digital, and communications initiatives with accountability for the go-to-market strategy and budget ownership.

• Conduct ongoing market, competitor, and audience analysis to identify opportunities and guide strategic decision-making.

• Lead quarterly performance reviews, translating insights into actionable improvements across all marketing channels.

• Oversee development of high-impact content strategies, including thought leadership, case studies, and multimedia storytelling.

• Ensure brand integrity and design excellence in all creative outputs, supporting both global consistency and local relevance.

• Drive evolution of marketing assets, including photography, media libraries, and campaign collateral.

• Oversee the digital ecosystem, including website strategy, UX optimisation, and integration with broader marketing campaigns.

• Lead digital performance marketing efforts-defining objectives, budgets, and KPIs for paid, social, and search channels.

• Collaborate with digital and development partners to deliver best-in-class online experiences that convert engagement into measurable growth.

• Implement data-driven reporting frameworks to continuously evaluate digital performance and ROI.

• Develop and execute an integrated communications and PR strategy that enhances visibility and strengthens brand reputation.

• Serve as the primary liaison with external PR agencies, ensuring alignment of messaging, tone, and coverage quality.

• Oversee creation and approval of press materials, thought leadership pieces, and executive communications.

• Proactively identify opportunities for media engagement, speaking appearances, and industry recognition.

• Set and guide the social media strategy to reinforce brand values, showcase thought leadership, and engage key audiences.

• Oversee content planning, creative direction, and performance optimisation across all social platforms.

• Manage paid social initiatives and analytics reporting to inform strategy refinement.

• Support content capture and storytelling at client activations, events, and industry forums.

• Partner with HR, Workplace Experience and Leadership personnel to shape internal communications and promote brand-aligned culture initiatives and employee experiences.

• Lead marketing contributions to DEI communications and internal storytelling.

• Present marketing updates, insights, and success stories at company-wide meetings and leadership forums.

• Collaborate with the Workplace Experience Manager to to position the organisation as an employer of choice through strategic content and campaigns.

• Collaborate with the Workplace Experience Manager on all recruitment marketing materials, ensuring brand consistency and quality across digital and social platforms.

• Lead strategy and execution for brand presence at key industry events, awards, and conferences.

• Evaluate and manage sponsorship opportunities that align with business goals and enhance brand positioning.

• Oversee planning, creative direction, and measurement of event marketing initiatives that serve to promote the company and their services.

• Build, mentor, and inspire a high-performing marketing team committed to excellence and innovation.

• Oversee onboarding, capability development, and succession planning within the marketing function.

SUPERVISORY RESPONSIBILITIES

One direct report based in Sydney

COMPETENCIES

• Strategic Thinking

• Brand Management

• Digital Marketing

• Content Strategy

• Storytelling

• Marketing Analytics

• Performance Marketing

• Social Media Strategy

• PR & Communications

• Stakeholder Management

• Leadership

• Project Management

• Event Management

• Employer Branding

• Creativity & Innovation

• Results Orientation

• Adaptability

• Collaboration

• Decision Making

WHAT YOU CAN EXPECT IN RETURN

• High-powered tech to help you perform your best

• Work with global, market leading brands

• Global travel opportunities

• Paid Birthday leave

• Paid monthly wellness day

• Regular social events

• A hybrid work environment

• A vibrant, modern workplace

• A competitive Paid Parental leave policy

• An in-house L&D program

• Additional funds allocated to your personal learning & development

PHYSICAL REQUIREMENTS:

Individuals will be required to sit for the majority of the day and may be required to stand as needed. May require ability to ambulate primarily on a level surface for periodic periods throughout the day. Individuals may be required to travel via airplane, train, taxi, car and/or other means of transportation, as needed.

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

OTHER DUTIES AND ACKNOWLEDGEMENT

This position requires verification of Australian citizenship due to citizenship-based legal restrictions and/or proof of right to work. The ability to meet The Opus Group background screening process are required for this role.

The Opus Group does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided based on qualifications, merit, and business need. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.