Google Tag Manager - Google Analytics IV - Implementation Specialist

Title: Google Tag Manager/GA4 Implementation Specialist

Location: GLOBAL REMOTE

Type: Full-time

Workplace: remote

Category: SPORTY Product

Job Description:

Sporty Group is a consumer internet and technology business with an unrivaled sports entertainment, gaming, and social profile. We serve millions of users in several countries via technology and operations hubs on over 3 continents.

The recipe for our success is our intelligent and energetic team, who are passionate about our products and serving our users. We attract and retain them with a dynamic and flexible work life that empowers them to create value and rewards them generously based upon their contribution.

We have already built a capable and proven team of 300+ high achievers from a diverse set of backgrounds, and we are looking for more talented individuals to drive further growth and contribute to the innovation, creativity, and hard work that currently serve our users further via their grit and innovation.

We seek a skilled Google Tag Manager (GTM)/Google Analytics 4 (GA4) Implementation Specialist to join Sporty Group. This role is critical in ensuring our data analytics platforms' accuracy, efficiency, and strategic use to drive business objectives.

Key Responsibilities

Campaign Management: Support marketing campaigns by setting up tracking for various types of conversions, events, and user interactions. Analyse the performance data to provide insights that enhance campaign effectiveness.

Platform Audit: Conduct comprehensive audits of our current Google Tag Manager and Google Analytics 4 setups to identify discrepancies, inefficiencies, or areas of improvement.

Implementation: Lead the implementation of GTM and GA4 across our entire web platforms, ensuring that all tags, triggers, and variables are correctly set up to capture necessary data.

Maintenance: Regularly update, maintain, and optimize the GTM container and GA4 configurations to adapt to new features, changes in business requirements, or updates in the platforms.

Debugging: Identify, troubleshoot, and resolve issues related to tag management, data layer, and analytics tracking, Ensuring data integrity and accuracy across all marketing channels

Training & Documentation: Train internal teams on the effective use of GTM and GA4 for their day-to-day operations. Document processes, best practices, and changes made to the systems.

Compliance & Privacy: Ensure all implementations comply with data protection regulations like GDPR, and CCPA, and maintain user privacy standards.

Ownership: Own the implementation of front and back-end events and be the key specialist for investigating broken tracking; Set up processes for testing events across PMs and Devs

Documentation: Curate a data schema for FE and BE events to document triggers, event parameters, user properties, etc.

Requirements

Minimum 3 years experience in implementation, auditing, and managing Google Tag Manager and Google Analytics 4 across complex web, Android, and iOS platforms.

Strong understanding of web analytics, digital marketing, and data privacy

Demonstrated experience in successfully implementing, maintaining and debugging marketing campaigns in a B2C context.

Excellent communication and organisational skills especially across remote teams, including technical and non-technical stakeholders

Excellent analytical & problem-solving skills with a knack for making data actionable.

Proficient in HTML, CSS, and JavaScript, with a good understanding of how these interact with GTM and GA4.

Familiarity with A/B testing tools, SEO, PPC, and Social Media campaign tracking.

Nice to Have

Experience in the sports betting or gaming industry.

Knowledge of other tools like AppsFlyer or Metabase.

Experience in implementing Server-Side Google Tag Manager for business-critical events

Certifications in Google Analytics, Google Tag Manager, or related fields.

Benefits

Quarterly bonuses

We have core hours of 10am-3pm in a local timezone, but flexible hours outside of this

Top-of-the-line equipment

Referral bonuses

28 days paid annual leave

Annual company retreat

Highly talented, dependable co-workers in a global, multicultural organisation

Payment via DEEL, a world class online wallet system 

Our teams are small enough for you to be impactful

Our business is globally established and successful, offering stability and security to our Team Members

Our Mission

Our mission is to be an everyday entertainment platform for everyone

Our Operating Principles

1. Create Value for Users

2. Act in the Long-Term Interests of Sporty 

3. Focus on Product Improvements & Innovation 

4. Be Responsible 

5. Preserve Integrity & Honesty 

6. Respect Confidentiality & Privacy 

7. Ensure Stability, Security & Scalability 

8. Work Hard with Passion & Pride

Working at Sporty

The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.

Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results. 

As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don't have arbitrary shareholder or VC targets to cater to. 

We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.