Field Marketing Manager

Title: Field Marketing Manager

Location: Tokyo

Job Description:

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

Your duties and tasks (WHAT YOU WILL DO)

Braze is in a growth phase in the Japanese market, and we want to make this sustainable. As a marketer, you will build trusting relationships with related departments, plan and implement effective initiatives, create a strong brand, and provide comprehensive support for demand generation and customer success, contributing to mid- to long-term growth. We are looking for colleagues to help us grow the company into one with sales of over 10 billion yen by 2030.

• Acting as a strategic partner to product, inside sales, sales, alliances, and customer success teams, we maximize pipeline generation and sales through in-person and virtual campaigns (seminars, events, exhibitions, roundtables, networking).
• Plan and utilize sponsorship programs, and as a leader of annual events, be responsible for planning, attracting customers, and running the events.
• Develop an event marketing management process, define stakeholder roles, and ensure consistency and quality across all events.
• Responsible for the logistics, budget and on-site operations of project implementation (especially large events and exhibitions).
• Follow up with appropriate segments in a timely manner based on the GTM strategy, and develop and implement post-implementation strategies.
• Work with Marketing and Inside Sales to reach audiences using Marketo email, Facebook and LinkedIn ads, etc., drive participation from target accounts desired by Sales and Inside Sales, and follow up appropriately to achieve registration goals.
• Utilizing SFDC/Marketo, measure ROI and implement improvement activities through campaign result reports and analysis.
• Work with the brand marketing team to ensure the quality of their deliverables.
• Coordinate with the Global/APAC team to plan content for the event, collaborate with speakers, and negotiate in-person visits to Japan and online lecture recordings (virtual) as needed.
• Implementation will be carried out.
• Proactively collaborate with digital marketing leaders to maximize ROI on initiatives.

Job Application Requirements (WHO YOU ARE)

• Bachelor's degree or higher, or equivalent work experience
• 5+ years of marketing or sales experience
• Communication skills to work in a positive and proactive manner with sales, inside sales, and global marketing.
• See challenges and problems as opportunities for improvement and personal growth, and collaborate with your team and other departments to create unique solutions to resolve the issues.
• A self-starter who respects others as a team member and takes the initiative to complete tasks.
• The ability to handle multiple tasks simultaneously, cooperate with stakeholders, manage risks, and implement measures accurately.
• Understand expectations from business leaders, sales, and inside sales, and provide appropriate feedback and accountability.
• Understanding of technology and customer marketing operations, experience and understanding of SaaS business would be a plus
• Experience with inside sales and Marketo would be a plus
• English proficiency (daily conversation to business level)
• English is a tool that will broaden your career options. Even if you are not good at it, let's work hard together.

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching 
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.

The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.

Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.

The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.