Field & Events Marketing Manager

Title: Field & Events Marketing Manager

Location: United States

Job Description:

Role

We're looking for a commercially minded, high-velocity Field & Events Marketing Manager who loves owning pipeline contribution, building regional presence, and running exceptional events that convert. This role is part strategist, part operator, and part creator-someone who works hand-in-arm with Sales to break into target accounts, accelerate deals, and run field campaigns and events that generate measurable revenue impact.

You'll own all field marketing programs across EMEA and North America and lead Keelvar's events strategy-from third-party conferences to bespoke field activations to customer roundtables, hackathons, and our flagship events like Keelvar Konnect and ProcureTEX.

This is a remote-first role, open to candidates located in the United States.

Responsibilities

• Partner closely with Sales. SDRs and RevOps to build and execute field programs that drive pipeline, accelerate revenue and penetrate strategic enterprise accounts.
• Develop, plan and execute regional campaigns including ABM programs, executive dinners, workshops, roadshows, local user meet-ups and vertical specific outreach.
• Own quarterly pipeline targets for field marketing and proactively track progress, iterate and scale programs that work.
• Lead end-to-end ownership of Keelvar's presence at global third-party events: strtagy negotiation, booth experience, sponsors, logistics, booth messaging, product demos and on-site operations.
• Project manage multiple events simultaneously across regions and time zones ensuring flawless execution every time.
• Manage Keelvar's proprietary events such as Konnect, regional user summits, Procurement Labs, live AI hackathons and ProcureTEX partner experiences.
• Work with Sales to secure customer speakers, identify high-value attendees, drive meeting bookings and align event goals to account strategy.
• Evaluate which events/field programs are worth doing using data-driven, commercial judgement - budget considerations, historic performance, audience fit, competitive presence and pipeline influence.
• Define KPIs for every event and field program (pipeline, revenue, velocity, meetings, conversions etc.)
• Continuously refine the events portfolio to focus on high-return, high-impact programs.
• Manage event agencies, designers, venues, AV teams and vendors with efficiency and strong budget control.
• Bring new ideas, creative angles and experimental tactics to help Keelvar stand out in a crowded market.
• Other duties as assigned.

Your profile

• 4-7+ years in Field Marketing, Events Marketing or a similar pipeline-generating function within B2B SaaS or tech company.
• Proven track record of generating pipeline and revenue from field programs and events.
• Exceptional at prioritizing what actually matters. Commercial, data-driven and able to evaluate ROI quickly.
• Comfortable working at pace and managing multiple programs simultaneously without dropping quality.
• Deep experience managing end-to-end events: strategy, logistics, vendor/agency management, sponsorships, demos, production and at-event operations.
• Strong collaborator who works tightly with Sales leaders and AEs to understand customer needs and translate them into impactful activations.
• Highly organized, detail-obsessed and able to ruthlessly operationalize ideas into repeatable frameworks.
• Creative thinker with the ability to craft compelling event experiences and differentiated field tactics.
• Self-sufficient, comfortable owning programs end-to-end and making recommendations backed by data.
• Experience with CRM/marketing systems (Hubspot preferably but not essential) and event tools.
• Bonus: experience in procurement, supply chain or AI.

What Success Looks Like

Within 6-12 months, you will have:

• Hit or exceeded pipeline and revenue targets.
• Elevated Keelvar's presence at industry events with high-impact messaging and experiences.
• Built a measurable field program that the GTM team sees as critical to their success.
• Rolled out a scalable events playbook that can grow each year.
• Delivered standout Keelvar proprietary events that generate buzz and influence.

Why us?

Here at Keelvar, we are proud to be a remote-first organisation and we offer some great perks.

• Competitive salary with a Series B backed, fast growing organisation
• 25 days holidays increasing to 26 after 3 years and increasing again to 27 after 5 years. Plus your birthday off on us
• Flexible working hours with a positive approach to work - life balance
• An inclusive, collaborative, innovative culture
• Generous leave offerings
• Technology that enables you to perform to your best