eCommerce Lead

eCommerce Lead

Remote

Warren, Michigan, United States of America

Remote - United States

Full time

JR-202516702

Job Description

Remote/Hybrid: This role is based REMOTE​ but if you live within a 50-mile radius of Warren, MI - Cadillac Tower you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation.

The eCommerce Lead will own and scale GM’s multi-brand digital merchandising ecosystem, spanning Chevrolet, Cadillac, Buick, and GMC. This role goes beyond site operations: it is about transforming GM’s eCommerce program into a flagship growth engine and building emotional fandom around our brands. 

The ideal candidate brings a blend of eCommerce strategy, digital merchandising, and creative brand storytelling, with the ability to turn legacy programs into fashion-forward, digital-first consumer experiences. 

Key Responsibilities:

Strategic Leadership & Collaboration 

• Build and execute a unified eCommerce strategy across all GM brands, balancing revenue growth with brand elevation. 

• Collaborate with brand leads, licensing partners, and external vendors to plan and execute product launches, online drops, and seasonal campaigns. 

• Establish structured processes and governance to shift the program from reactive fixes to proactive, planned execution. 

• Act as the bridge between GM leadership, brand teams, and external partners, ensuring alignment on timelines, budgets, and creative direction. 

Digital Storefront & Merchandising 

• Own the day-to-day operations of GM’s eCommerce ecosystem, including Shopify Plus management, product launches, navigation, and cross-brand promotions. 

• Drive product presentation excellence with consistent imagery, styling, and storytelling that reflect the luxury and innovation of GM brands. 

• Partner with brand and design teams to ensure assortments are modern, on-trend, and aligned with fandom-building goals. 

• Oversee vendor and licensing partner relationships to maintain compliance, quality, and brand standards. 

Marketing & Growth Channels 

• Partner with marketing teams to expand GM’s eCommerce presence into modern growth channels, including future pilots of TikTok Shop, Instagram Shopping, and Amazon storefronts. 

• Support influencer and paid media strategies that drive traffic, conversion, and brand fandom. 

• Identify opportunities for exclusive online drops, seasonal promotions, and collaborations that reinforce GM as a cultural brand. 

User Experience & Site Optimization 

• Leverage analytics to optimize site navigation, checkout flows, and mobile performance. 

• Implement A/B testing, personalization, and AI-driven optimization to continuously enhance the customer journey. 

• Collaborate with IT and external partners to accelerate site changes and ensure seamless integrations. 

• Ensure compliance with accessibility and global eCommerce standards. 

Data & Insights 

• Monitor and report on KPIs: traffic, conversion rate, AOV, revenue, and product/category performance. 

• Translate insights into actionable strategies for product, merchandising, and marketing. 

• Partner with analytics teams to refine dashboards and forecasting models for leadership visibility. 

Qualifications:

• Bachelor’s degree required; MBA or advanced degree preferred. 

• 5+ years of experience in eCommerce, merchandising, or digital marketing, ideally with multi-brand or global portfolio experience. 

• Proven success scaling digital storefronts on Shopify Plus and managing omnichannel retail programs. 

• Strong track record in digital merchandising, UX optimization, and creative brand storytelling. 

• Experience collaborating across large organizations and aligning with leadership vision. 

• Deep knowledge of social commerce, influencer marketing, and paid growth channels. 

• Excellent analytical and project management skills, with the ability to balance creativity and data-driven decision-making. 

• Strong vendor/partner management skills, including licensing, compliance, and third-party integrations. 

Preferred Skills:

• Background in fashion, luxury, or lifestyle merchandising to elevate GM’s brand presence. 

• Experience with AI-driven personalization and automation tools for site optimization. 

• Familiarity with automotive, consumer lifestyle, or global brand ecosystems. 

• Comfort navigating large, complex organizations while driving digital-first transformation. 

Compensation:

• The expected base compensation for this role is: ($94,800-$151,400). Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.