Director of Organic and B2B Growth Marketing

Title: Director of Organic and B2B Growth Marketing - Fully Remote!

Location: us

Job type:Remote
Time Type: Full Time
Job id: JR31679
 

Job Description:

Futures start here. Where first steps, new friendships, and confident learners are born. At KinderCare Learning Companies, the first and only early childhood education provider recognized with the Gallup Exceptional Workplace Award, we offer a variety of early education and child care options for families. Whether it’s KinderCare Learning Centers, Champions, or Crème de la Crème, we build confidence for kids, families, and the future we share. And we want you to join us in shaping it—in neighborhoods, at work, and in schools nationwide.

 

At KinderCare Learning Companies, you’ll use your skills and expertise to support the work (and fun) that happens in our sites and centers every day. From marketers and strategists to financial analysts and data engineers, and so much more, we’re all passionate about crafting a world where children, families, and organizations can thrive.

 

We are a purpose-driven organization, building confidence for kids, families, and the future we share. You are skilled and experienced in developing integrated marketing strategies and cross-channel campaigns that accelerate growth across both organic and B2B channels. In this role, you will serve as the connective tissue across all marketing teams—bringing together SEO, content, digital, brand, communications, paid media, and product marketing to build unified, high-performing programs.

You will collaborate deeply with business partners across the organization to understand goals, challenges, and opportunities, translating them into actionable growth initiatives that increase visibility, generate demand, and drive measurable impact. The ideal candidate brings a strategic mindset, a holistic view of marketing, and an exceptional ability to build trust, alignment, and momentum across diverse teams and stakeholders.

 

Responsibilities

 

Strategy & Leadership

• Collaborate closely with business leaders to uncover insights that inform integrated marketing strategies, brand positioning, and go-to-market approaches for existing and new products.
• Lead development of a holistic organic and B2B growth strategy that connects SEO, content, brand, communications, social, and lifecycle programs into one cohesive plan.
• Serve as the cross-functional marketing integrator—working across content creators, creative teams, sales, communications, and product partners to build unified, high-impact campaigns.
• Build strong, trusting relationships with internal stakeholders and external partners to ensure alignment, clarity of objectives, and shared accountability for outcomes.
• Identify short- and long-term resource needs, including annual budgeting, forecasting, and allocation of marketing investments to maximize return.
• Stay current on industry trends, competitive activity, and customer insights to anticipate opportunities and refine strategic priorities.

 

Revenue & Growth

• Oversee and grow organic and B2B marketing programs by identifying revenue opportunities within established clients and unlocking new markets and partnerships.
• Manage the conception, development, and execution of integrated marketing campaigns that drive awareness, engagement, and lead generation across key audiences.
• Partner with Sales and account managers to strengthen the pipeline—reviewing active opportunities, resolving challenges, and generating ideas to improve close rates and retention.
• Lead cross-channel promotional programs and product marketing initiatives that elevate brand visibility and drive customer interest and sales.
• Represent the organization at conventions, conferences, and trade shows—developing compelling collateral, managing booth presence, and delivering meaningful post-event reporting and analysis.

 

Data & Analytics

• Establish and monitor KPIs for organic growth, B2B pipeline health, campaign performance, audience engagement, and market reach.
• Understand and leverage market research, forecasts, competitor analyses, and consumer trends to guide strategic decisions and uncover growth opportunities.
• Lead robust testing and measurement approaches—including segmentation, experimentation, and data-driven optimization—to continuously refine marketing impact.
• Deliver clear, actionable performance insights to senior leadership, highlighting progress, risks, and opportunities for acceleration.

 

Team Leadership

• Oversee and develop the marketing function, fostering a collaborative, high-performing environment across content, brand, B2B, and organic growth teams.
• Provide coaching, training, and mentorship to ensure staff are equipped to meet and exceed performance expectations.
• Collaborate with account managers and cross-functional partners to ensure consistent quality, alignment, and excellence across all marketing outputs.

 

Qualifications

• 8+ years of experience in growth marketing, SEO, content strategy, or B2B marketing leadership.
• Deep understanding of organic acquisition, CRM, lifecycle marketing, and marketing automation.
• Proven experience building and optimizing B2B funnels and partnering closely with Sales and business stakeholders.
• Excellent leadership, communication, and relationship-building skills.
• Proven ability to plan and manage budgets.
• Successful track record in senior marketing roles and campaign creation.
• A really good sense of humor.
• Strategic, systems-level thinker with strong execution discipline.
• Highly analytical and data-driven; comfortable making decisions based on insight and testing.
• Customer-first mindset with a passion for delivering compelling digital and content experiences.
• Collaborative leader who excels at influencing, aligning, and driving outcomes in a fast-paced environment.

#LI-Remote

 

Our benefits meet you where you are. We’re here to help our employees navigate the integration of work and life:
- Know your whole family is supported with discounted child care benefits.

- Breathe easy with medical, dental, and vision benefits for your family (and pets, too!).
- Feel supported in your mental health and personal growth with employee assistance programs.
- Feel great and thrive with access to health and wellness programs, paid time off and discounts for work necessities, such as cell phones.
- … and much more.

We operate research-backed, accredited, and customizable programs in more than 2,000 sites and centers across 40 states and the District of Columbia. As we expand, we’re matching the needs of more and more families, dynamic work environments, and diverse communities from coast to coast. Because we believe every family deserves access to high-quality child care, no matter who they are or where they live. Every day, you’ll help bring this mission to life by building community and delivering exceptional experiences. And if you’re anything like us, you’ll come for the work, and stay for the people.

 

KinderCare Learning Companies is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.