Director of Brand and Creative Systems

Director of Brand & Creative Systems | The Points Guy

New York, NY

This role requires a hybrid schedule and will be based in our New York City Office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

The Director of Brand & Creative Systems leads the evolution and execution of TPG’s integrated design vision across brand, product, and marketing. This role owns the visual identity, creative standards, and design systems that ensure TPG delivers cohesive, accessible, and high-quality experiences across all touchpoints.

This leader balances creative excellence with system thinking — enabling product teams to move fast while maintaining brand consistency and emotional resonance.

What You’ll Do:

• Lead TPG’s brand and creative design organization, including visual design, motion, and design systems.
• Own and evolve the design system (tokens, components, patterns) to support scalable, consistent product and marketing experiences.
• Define and steward TPG’s visual identity across product, marketing, and brand surfaces.
• Partner with Product Design and Engineering to ensure brand expression is embedded into product UI through systems, not manual review.
• Collaborate with Marketing and Commercial teams on campaigns, launches, and storytelling — ensuring alignment with brand standards.
• Set creative direction and quality standards while enabling efficient execution through systems and processes.
• Lead and mentor a team of designers and build a strong creative culture grounded in craft, clarity, and collaboration.
• Ensure accessibility, performance, and usability considerations are embedded into visual systems.

What We’re Looking For:

• 10+ years of experience in brand, visual, or creative design leadership roles.
• Strong background in brand systems and visual identity.
• Proven experience building and scaling design systems in collaboration with Engineering.
• Ability to balance creative vision with operational rigor and systemization.
• Excellent communication skills and comfort partnering with senior stakeholders across Product, Marketing, and Engineering.  

Compensation: 

This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.

• New York City Total Cash Compensation Range: $150,000 - $225,000 per year

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.  That’s why we offer a generous and flexible PTO policy.  Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.