Director, Brand and Integrated Marketing

Title: Director, Brand & Integrated Marketing

Location: New York, NY

Job Description:

We're looking for new team members to join FanDuel Sports Network, the nation's largest provider of live local sports.

 

As a local sports media platform, we're proud to be the local media partner for 29 MLB, NHL, and NBA teams, producing and delivering over 3,000 live games and events every year. Whether it's the heat of a playoff push or the excitement of Opening Day, we're all about delivering the moments that matter to hometown fans.

 

We're part of Main Street Sports Group, serving fans in regions across our15 owned and operated networks. We combine powerful partnerships, cutting-edge streaming technology, and smart distribution to make sure fans can watch their teams how they want, whether that's through a direct-to-consumer streaming platform or major cable providers.

 

The Position:

FanDuel Sports Network is looking for an experienced�Director, Brand & Integrated Marketing to join the Marketing team. Reporting to the Head of Marketing, this role will support all aspects of brand and creative marketing for the organization.

 

This role will be hybrid and based in NYC.

 

The Game Plan:
(What you will do)

• Lead and manage FanDuel Sports Network's brand strategy, identity, and creative vision across internal and external teams, partnerships, and assets.
• Solidify brand positioning and tone, messaging hierarchy, and brand guidelines to serve as foundational resources for the organization.
• Drive creative development and implementation of FanDuel Sports Network's MLB, NBA & NHL campaigns and serve as the primary point of contact with creative agency partners.
• Lead the internal creative team in development and delivery of assets to key internal and external stakeholders, including team partners, ad sales, communications, social and distribution partners.
• Drive efficiencies with process, communication and deliverables as needed.
• Partner with the Head of Research on all aspects of brand health, brand tracking and audience segmentation efforts.
• Serve as primary point of contact with FanDuel for brand and creative efforts.
• Lead cross-functional go-to-market efforts with an integrated marketing lens to ensure efficiency and consistency.
• Assist in leading and executing the on-air promotion strategy and implementation.

 

The Stats:
(What to bring)

• Bachelor's Degree and 10+ years of professional experience working in sports, television, brand, agency and/or related industry experience.
• Strong creative sensibility and proven success in bringing brand-defining campaigns to market.
• Excellent oral and written communication and interpersonal skills.
• Excellent organizational and project management skills and ability to multi-task in a fast-paced environment.
• Strong knowledge of regional sports teams and thorough understanding of the media landscape.
• Strong leadership skills and a proven best-in-class manager of people.
• Dynamic personality - a savvy networker with a proven ability to develop and maintain successful internal and external business relationships.
• Proficiency in Microsoft Word, Excel, photo editing software such as Photoshop, and PowerPoint.
• Experience in a sports environment is preferred.
• Experience with AirTable and SonyCI is a plus.

 

Player Benefits:

• Healthcare Benefits - Start 1st day of employment
• Wellness Program Incentive
• 401K - Match up to 4%
• Paid Time Off (Vacation, Personal)
• Company Holidays
• Short-Term & Long-Term Disability Benefits
• Employee Discounts

 

The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $145,000 - $165,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location.

 

FanDuel Sports Network, Independently Owned & Operated by Main Street Sports Group is proud to be an Equal Opportunity Employer.

If you like growth and working with dedicated, enthusiastic over-achievers, you'll enjoy your career with us!

 

It is the policy of FanDuel Sports Network to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, FanDuel Sports Network will provide reasonable accommodations for qualified individuals with disabilities.