Digital Designer

Title: Digital Designer

Location: US, East Coast

Job Description:

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you're driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo's success as we scale, while growing alongside a company that's scaling fast, this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

About the Role:

We're looking for a creatively-driven, detail-obsessed Email/Web Designer who can both design and build stunning, high-converting digital experiences. You'll play a central role in our growth and lifecycle campaigns, bringing Cleo's voice to life through emails, landing pages and app store screenshots. This is a hybrid role sitting in our evolving creative studio; suitable for someone who is equal parts brand-savvy designer and hands-on front-end builder.

Key Responsibilities:

• Developing responsive landing pages, campaign microsites, and web experiences using HTML, CSS, and modern frameworks (we're flexible, but you should be relatively comfortable with basic coding).


• Creating landing pages that are beautifully branded and strategically structured - whether it's a scrappy test or a high-traffic hero page.


• Working closely with Growth, CRM and product marketers to bring ideas to life in a way that feels cohesive, bold, and unmistakably Cleo.


• Building and evolving design systems for CRM and web, keeping things consistent & scalable.


• Creating modular, reusable components for emails and web to support fast iteration and testing.


• Translating performance data into improved design, layout, and UX decisions.


• Contributing to concepting, A/B testing, and performance reviews.


• Collaborating with brand designers, engineers, and copywriters to keep our visual and verbal identity consistent across platforms.


• Owning your timelines, taking initiative, and collaborating with the entire creative organization.

What We're Looking For:

• Has 3-5 years of experience designing for digital marketing, email, or web -  ideally for a fast-paced tech company or consumer brand.


• Strong portfolio showcasing both high-impact email campaigns and web builds.


• Is fluent in Figma and Adobe Creative Suite.


• Proficiency in HTML/CSS (including email best practices and browser compatibility).


• Experience building and testing pages using tools like Webflow, HubSpot, Framer, or straight code (JavaScript a bonus) or a headless CMS.


• Familiarity with email platforms like Beefree and Customer.IO.


• Understanding of UX/UI principles and performance marketing funnels.


• Understands responsive design, mobile-first principles, and accessibility (you know the difference between "cool" and "usable").


• Loves pairing with copywriters and thinking holistically about message, layout, and flow.


• Passion for brand-driven design that also delivers on business goals.


• Can balance brand and performance, and knows how to tell a great story in a small space.


• Has taste, speed, and opinions, and knows when to push for work and can vocalise your thoughts in balanced, persuasive ways.


• Bonus: experience with animation, CMS integrations, or CRO tools.

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ 


• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures


• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.


• Flexibility. We can't fight for the world's financial health if we're not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work


• Work where you work best. We're a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid.


• Other benefits;




• Company-wide performance reviews every 6 months 


• Generous pay increases for high-performing team members


• Equity top-ups for team members getting promoted


• 15 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)


• 401k matching


• Medical Insurance, Dental and Vision care


• Generous Parental Leave


• 1 month paid sabbatical after 4 years at Cleo


• Regular socials and activities, online and in-person


• We'll pay for your OpenAI subscription


• Online mental health support via Spill


• And many more!

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there's anything we can do to accommodate your specific situation, please let us know.