Creative Strategist

[REMOTE] Creative Strategist

• Worldwide
• Remote OK
• Contract
• $45.00 - $65.00 / hr

 

This contractor role is focused on optimizing and systematizing the current creative content workflow for the creative team, which includes creative production, editing, and iteration processes. The contractor will leverage Miro to design and document workflows while working cross-functionally with various departments such as Paid Media, Creative Design, Email/SMS, and CRO to enhance collaboration and efficiency. The role also involves familiarizing with current processes, identifying gaps, and implementing improvements using AI-driven creative strategy tools.

A critical component of this role is to act as a researcher and thought-partner for the team. This includes understanding and identifying gaps and opportunities within the creative workflows and systems, while building strong relationships with current and new growth partners and investment partners. The contractor will work closely with both internal and external stakeholders to ensure alignment and identify opportunities for process improvements, creative strategy, and software development.

As part of your mission, over the next 30 days, you will be responsible for designing, building, and managing your own creative content workflow and creative production team. This will involve identifying current inefficiencies, designing optimized processes, and guiding the team to execute on this vision. The role will also be an integral part of WKND Digital’s transition towards software-based operations and AI-enhanced workflows.

 

Key Objectives

1. Standard Operating Procedures (SOP) Development
    
   • SOP for the creative content team covering creative production, editing, and iterations.
   • Design the creative editor role and responsibilities, as well as deliverables to ensure clarity and alignment within the team.
2. Workflow Optimization & Design
    
   • Build and design creative workflows within Miro for the creative production and editing processes, ensuring efficiency and alignment with business goals.
   • Build and design a creative organization structure in Miro to optimize roles, responsibilities, and communication.
3. Cross-Functional Workflow Design
    
   • Collaborate with Paid Media, Creative Design, Email/SMS, and CRO teams to design and implement enhanced workflows that connect various departments and ensure smooth cross-functional collaboration.
   • Focus on improving overall process efficiency and minimizing bottlenecks across departments.
4. Daily Sync and Gap Identification
    
   • 1 hour per day with existing and new clients: Understand and identify gaps in current processes, strategies, research, briefs, etc. Dive deep into client feedback and needs to develop optimized processes.
   • 1 hour per day with current creative editors: Familiarize yourself with the current process, identify gaps, inefficiencies, and areas for improvement. Provide feedback on how the workflow can be improved.
   • 1 hour per day editing new iterations: Engage in hands-on editing for specific brands, generating and testing new iterations based on the current process to identify and refine successful strategies.
5. Daily Syncs
    
   • Daily sync with Lucas Ambrosio, CEO of HOARD: A 15-minute daily sync to align on high-level strategic goals and identify areas for improvement and collaboration.
   • Daily sync with Tristan, Creative Operations Manager: A 15-minute daily sync to ensure alignment on operational goals, creative strategies, and overall team progress.
6. Enhanced Workflow Development
    
   • Build and design an enhanced creative workflow that integrates seamlessly with other departments (Paid Media, Creative Design, Email/SMS, CRO) in Miro, working alongside Tristan and Lucas. Ensure this workflow is efficient and aligned with organizational objectives.
7. AI Integration for Creative Strategy
    
   • Learn and leverage the Eunoia DTC direct response copywriting system to enhance creative strategies, utilizing AI tools to streamline content creation and iterations.
   • Automate the creative strategy process with AI, ensuring that the process is scalable and can be repeated effectively across multiple campaigns.
8. Weekly Strategic Meetings
    
   • Participate in the weekly Black Ops meeting with the lead specialist to discuss advanced strategies, insights, and integration of AI tools in the creative process.

 

Deliverables

1. Creative Workflow SOP: A comprehensive document outlining the SOP for creative content production, including creative production, editing, and iterations, with specific guidelines for the creative editor role and responsibilities.
2. Miro Workflows and Organization Design: Fully designed and documented workflows for creative production and cross-departmental processes in Miro.
3. Gap Analysis and Recommendations: Daily documentation of gaps in current processes, strategies, and briefs, along with actionable recommendations for process optimization.
4. Iterative Creative Work: Regular edited creative content iterations, demonstrating improvements and optimizations made based on existing strategies and feedback.
5. AI-Driven Creative Strategy: Automated creative strategy processes and AI integration for creative strategy, including the use of the Eunoia DTC direct response copywriting system.

 

• $45-$65 per hour (1099 Contractor)
• Expected hours: 10-20 hours per week

 

Key Responsibilities

• Identify and document process gaps.
• Collaborate with cross-functional teams to optimize workflows.
• Leverage AI to streamline and automate creative strategies.
• Continuously review, iterate, and optimize workflows for maximum efficiency and effectiveness.
• Act as a research and thought-partner, building strong relationships with growth and investment partners, and helping identify gaps and opportunities in creative strategies.
• Design, build, and manage the creative content workflow and creative production team within the first 30 days of engagement.