Content Director

Title: Content Director

Location: Remote Remote US

Type: Full-time

Workplace: Fully remote

Job Description:

WHAT WE DO

Nitrogen has been revolutionizing how financial advisors and wealth management firms engage with their clients since the launch of Riskalyze in 2011. Today, Nitrogen offers an integrated client engagement software platform featuring risk tolerance, proposal generation, investment research, and financial planning tools designed to help firms and financial advisors deliver personalized advice. We invented the Risk Number , built on top of a Nobel Prize-winning academic framework, and are the champions of the Fearless Investing Movement - tens of thousands of financial advisors are committed to our mission of empowering the world to invest fearlessly.

Nitrogen is an equal opportunity employer. We encourage people from underrepresented groups to apply. We are committed to being fair and intentional in our hiring decisions by reviewing every application thoroughly.

THE TEAM

The Nitrogen marketing team is a special group. This industry award-winning ensemble has been hand-selected for their elite skills and experience spanning product marketing strategy, demand generation, partner marketing, digital, tradeshow/corporate event strategy, operations and tightly-integrated sales development. In collaboration with our product team and sales organization, we shape the Nitrogen brand in the wealthtech industry while driving sales growth and a high quality customer experience for financial advisors. We put on the Fearless Investing Summit and have even created a product from the ground up - Nitrogen Marketing Center.

If you want to be part of a team that has a seat at the table and is having a major impact, read on!

WHAT YOU'LL BE WORKING ON

The best description for this role is that you are the person who breathes life into the Nitrogen brand, drives thought leadership and creates compelling content that resonates with our clients and industry. You are a storyteller across multiple marketing channels and content form factors.
As Nitrogen's Content Director you'll:

• Develop and execute a content strategy that aligns with company goals, industry trends, and client needs.
• Oversee the development and implementation of brand guidelines to maintain consistency in visual and verbal identity
• Partner with our product, digital and product marketing teams to develop and oversee an SEO strategy that increases organic visibility, ensures keyword alignment across content, and enhances site engagement for one of the top websites in wealthtech Nitrogenwealth.com.
• Lead Nitrogen's corporate communications and media relations strategy, enhancing the Nitrogen brand in the industry.
• Shape the content roadmap for Nitrogen Marketing Center.
• Drive Nitrogen's industry research agenda, positioning us as a thought leader with a perspective backed by objective research data.
• Have a big seat at the table as we generate the content strategy and agenda for the Fearless Investing Summit.
• Oversee our relationship with key professional services vendors including design, website UX, video, copywriting and guest Marketing Center contributors.
• Completely own Nitrogen's organic social presence and content.
• Use data and analytics to track content performance, identify building trends, and continuously optimize for improved content engagement across multiple channels.
• Create compelling content across multiple formats, including thought leadership articles, keynotes, research reports, press releases, video scripts, whitepapers, case studies, ad copy, and social media content.

Requirements

• 7 years or more experience in a marketing content strategy, editorial leadership, or communications role at a software company.
• 3 or more years experience in the fintech/wealthtech industry.
• Knowledge of SEO, content marketing best practices, and performance metrics.
• Excellent writing, editing, and especially, storytelling skills.
• Demonstrated experience in adapting the brand to different platforms and audiences.
• A bias for collaboration and action.
• Proficiency with tools such as Hubspot, WordPress, Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Strong organizational skills to manage multiple content initiatives and maintain an editorial calendar.

BONUS POINTS: You were once a financial advisor or financial planner and can create content with the situational fluency of someone who has done the job, interacting with clients.

The expected compensation range for this role is a $100k-$120k.

Lesser experience may result in lower compensation and greater experience may result in greater compensation than the stated range.

Benefits

Financial Benefits & Perks

• 4% 401(k) Match. Our employees invest so much in our company and we love getting to invest in them. The company will match your contributions dollar-for-dollar, up to 4% of your total annual compensation.
• Free Financial Planning Services. By working at a financial technology company, you get the benefit of fantastic financial advice. This is offered to all employees wanting expert guidance on how to handle their money.

Health & Family

• Medical, Dental & Vision insurance plans. We want to help keep you (and your family) healthy! Comprehensive health insurance options for you & your family.
• Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA) available depending on chosen medical plan. We know that investment risk isn't a one-size-fits all and neither are your health savings options!
• Generous maternity & paternity leave for either the birth or adoption of a child. Mom's & Dad's need time with their new family members!
• Discounted pet insurance available. Pets are family too!!

Time Away & Culture

• 3 weeks vacation & 1 week sick time per year.Take the time you need for fun or simply time to recover from not feeling well.
• 11 paid company holidays per year. Enjoy your time off; you deserve it!
• Remote & in-person team building activities help our employees stay connected and engaged. We absolutely love to hype our people up!
• Company wide meetings held by our CEO benefit all employees by keeping everyone in the loop. We are one team, and we tackle projects together.
• Employee development is our priority. From leadership training, to mentorship, to industry resources, we care about progressing you in your career.

WANT TO KNOW MORE?

While you can learn a lot from a job description, you may have more questions, and that's totally okay! We encourage all individuals interested in working at Nitrogen to learn more about us by checking us out on our website and social media platforms: