Communications and Marketing Manager

Title: Communications & Marketing Manager

Location: Boulder United States

Job Description:

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Job Summary

Student Life Communication and Marketing at CU Boulder encourages applications for a Communications & Marketing Manager! This role is a key member of the Student Life Communications & Marketing team, serving as a strategic partner to multiple departments. This role develops and implements integrated communication strategies that support institutional goals, enhance the student experience and engage diverse audiences including students, families, faculty and staff.

As both a strategist and project manager, this role collaborates with departments to understand their objectives and deliver tailored communication plans. They work closely within the SL Communications & Marketing cross-functional team to oversee projects from concept to completion, ensuring timely delivery, quality and alignment with university standards.

The role involves creating audience-focused content across various platforms, including print, web, email, social media and digital signage. Building strong, collaborative relationships is essential to ensure effective communication and alignment across the division.

Success in this role requires strong organizational and interpersonal skills, along with the ability to manage multiple priorities in a fast-paced environment. The manager ensures all content is accurate, engaging and consistent with AP and university style guidelines.

In emergency situations, this position may be required to support crisis needs on nights and weekends. This position may supervise professional team members and/or student employees.

CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.

Who We Are

Student Life Communication and Marketing supports the Division of Student Life with strategic communication and marketing needs. We collaborate with departments to develop and implement communication plans and tactics. In our partnerships, we work to create materials that educate, engage and positively impact the CU Boulder community. To ensure goals are being met, we routinely evaluate effectiveness and adapt tactics. We strive to provide communication that's timely to where students are at in their academic journey. Our team works closely with Strategic Relations and other campus partners to ensure integrated campus-wide marketing and communications.

What Your Key Responsibilities Will Be

Project Management

• Responsible for the development and execution of communication campaigns to meet division and department goals, including articles, email, print, web, digital engagement, photography and videography.
• Ensures that all media platforms are fully used and coordinated with larger Division campaigns by working collaboratively with other members of the Student Life Communication team.
• Understands the relationship between design, content and user experience and therefore adapts content as needed for each medium.
• Maintains strong brand identity across all communication and marketing materials.
• Responsible for managing and coordinating the distribution of content.
• Responsible for the prioritization of multiple print and digital media projects and requests, including establishing timelines and objectives to ensure client needs are met.
• Provides leadership and guidance to both professional and student staff to ensure a successful and effective team environment.
• Manages workload, as well as content and creative processes, to ensure meeting deadlines, creating accurate and brand-compliant communication and meeting department expectations and needs.
• Reviews and assesses data to improve communications and increase engagement.
• Reports and raises issues to the Assistant/Associate Directors of Communication as needed.
• Responsible for participating in cross-team training and providing coverage when colleagues are out of the office.

Communication Liaison

• Builds and maintains effective relationships with Student Life departments and campus partners to assess needs, provides solutions and develops and implements materials consistent with central initiatives and branding.
• Stays abreast of industry developments to maintain the professional competence, knowledge and skills necessary for the satisfactory performance of all assigned responsibilities including changes in regulations, technology and standard processes.
• Manages communication plans and content calendars to ensure that projects are completed on time and on budget.

Supervision and Management

• Supervises student and/or professional staff on the Student Life Communication team.
• Provides leadership and guidance to both professional and student staff to ensure a successful and effective team environment.
• Manages work load, as well as content and creative processes, to ensure that the team is meeting target dates, creating accurate and brand aligned communication, and meeting department expectations and needs.
• Determines daily and long term work assignments for staff based on changing needs of the division and departments.

What You Should Know

• This is a hybrid work opportunity requiring a minimum of 3 days per week in the office.

What We Can Offer

• The starting salary for this position is $70,824.
• Onboarding assistance may be available per Student Life guidelines.

Benefits

The University of Colorado offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO Pass. The University of Colorado Boulder is one of the largest employers in Boulder County and offers an inspiring higher education environment. Learn more about the University of Colorado Boulder.

Be Statements

Be inspired. Be visionary. Be Boulder.

What We Require

• A bachelor's degree from an accredited college or university, an equivalent combination of education and experience may substitute.
• 3+ years experience managing websites and digital communication projects, digital marketing campaigns and/or in a copywriting, communications, public relations or related position.
• Experience working with team collaborations in a marketing/communications environment.

What You Will Need

• Exceptional interpersonal, writing, editing and proofreading skills.
• Knowledge of SEO/SEM.
• Knowledge of AP Style.

What We Would Like You to Have

• A bachelor's degree from an accredited college or university in communications, marketing, advertising, journalism, English or closely related field.
• 5+ years of experience managing communication and marketing campaigns.
• Experience in higher education or creating marketing and communications materials for college students or families.
• Advanced experience with Adobe Creative Suite.

Special Instructions

To apply, please submit the following materials:

• A current resume.
• A cover letter that specifically tells us how your background and experience align with the requirements, qualifications, and responsibilities of the position.

We may request references at a later time.

Note: Application materials will not be accepted via email. For consideration, please apply through CU Boulder Jobs.

In compliance with the Colorado Job Application Fairness Act, in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Posting Contact Information

Posting Contact Name: Boulder Campus Human Resources

Posting Contact Email: Recruiting@colorado.edu