Brand Manager

Title: Brand Manager

Location: Novato, California, United States

Job Description:

Who We Are

 

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world-class games across multiple platforms and include Visual Concepts, Firaxis, Gearbox, 31st Union, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire millions of players around the world! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

 

 

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, WWE 2K, XCOM and more.

 

 

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

 

 

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

 

 

What We Need

 

 

2K is looking for a Manager, Global Brand Marketing to join the Strategy Games Franchise Group, supporting the Firaxis Games business (Sid Meier’s Civilization, XCOM, Marvel’s Midnight Suns) and other strategy titles in the 2K Portfolio. Reporting to the Senior Director of Brand Marketing, this role will help lead the strategic development, execution, and performance of global marketing campaigns for some of 2K’s most beloved gaming franchises.

 

 

The ideal candidate is a creative and strategic marketer with experience developing and executing global, multi-channel campaigns for entertainment or gaming brands. You bring a balance of creativity and analytical thinking, thrive in a collaborative environment, and are passionate about building marketing programs that connect with players worldwide. Blending art and science, you will help create innovative campaigns that deliver measurable results and bring the franchise vision to life.

 

 

Success in this role depends on exceptional organization, communication, and collaboration skills. You can distill complex ideas into clear, actionable plans and work effectively across teams to keep projects on track. Equally comfortable supporting strategic planning or driving day-to-day execution, you foster alignment, accountability, and teamwork across disciplines and time zones.

 

 

What You’ll Do

 

 

Global Campaign & Brand Strategy

 

 

• Support the development and presentation of the global marketing strategy for the Strategy Games franchise group, including audience definition, product positioning, messaging, and content strategy.


• Assist in building global go-to-market plans, coordinating with cross-functional teams to align creative direction and campaign cadence with studio milestones and publishing priorities.


• Collaborate with game development leads to ensure marketing reflects the franchise’s creative vision while supporting commercial objectives.


• Contribute to annual business planning and campaign retrospectives, helping identify opportunities for growth and creative innovation.



 
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Campaign Execution & Cross-Functional Collaboration

 

 

• Drive end-to-end campaign execution, collaborating with PR, Social, Community, Influencer, Paid Media, Partnerships, Web, and other teams to deliver fully integrated global campaigns.


• Partner with regional marketing leads to ensure alignment with brand strategy and creative vision while adapting campaigns for cultural and market relevance.


• Manage campaign timelines, creative briefs, approvals, and agency coordination to ensure assets are delivered on time, on brand, and within budget.



 
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Insights, Data & Optimization

 

 

• Leverage audience research, market insights, and player telemetry to inform campaign strategy and creative execution.


• Establish KPIs and performance benchmarks, analyze campaign results, develop campaign reports, and apply learnings to optimize future marketing efforts.



 
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Financial & Operational Management

 

 

• Manage budget trackers, PO processing, and expense tracking, ensuring accuracy, timely reporting, and effective resource allocation.


• Maintain campaign documentation, asset trackers, and delivery schedules to ensure smooth coordination across teams.


• Support process improvements that strengthen organization, communication, and execution efficiency.



 
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What Will Make You a Great Fit

 

 

If you’re a creative, strategic, and collaborative marketer who’s passionate about storytelling and delivering world-class campaigns, you’ll feel right at home on 2K’s team of award-winning marketers. You’ll love turning audience insights into impactful global marketing programs that bring 2K’s portfolio of strategy franchises to life and engage players around the world. You’ll thrive on collaboration across creative, studio, and regional teams, driving organized, data-informed, and high-quality execution from strategy through delivery.

 

 

Minimum Requirements:

 

 

• Bachelor’s Degree.


• Minimum of 3-5 years of marketing or product management experience in gaming or entertainment.


• Obsessed with understanding and serving the player.


• Highly organized, with the ability to manage a busy campaign schedule while helping structure and align key partners.


• Proven experience contributing to the planning and execution of creative marketing programs for major entertainment or gaming brands.


• A true team player who loves collaborating to generate creative ideas and solutions.


• Comfortable in a fast-paced environment where teams must act, adapt, and learn quickly.


• Excellent verbal and written communication skills, with the ability to influence and build strong relationships across departments and geographies.


• A proactive project owner, critical thinker, and problem solver who champions clear goals and drives the team to deliver cohesive, timely results.



 
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As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

 

 

 

 

 

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

 

 

The pay range for this position in California at the start of employment is expected to be between $100,200 and $148,320 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

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