Brand Analyst

Title: Brand Analyst (Hybrid)

Location: Edmeston, New York, 13335, United States

Job Category: Marketing/Communications

Requisition Number: BRAND002173

• Full-Time, Hybrid

Job Description:

The Brand Analyst will analyze and evaluate brand performance and perception relative to the market. The Analyst will gather, compile, and understand data including conducting market research, and providing actionable insights to enhance customer engagement, brand equity, and visibility. The Analyst will collaborate with team leads and supervisors on execution/implementation of marketing best practices.

Duties & Responsibilities:

• Conduct market research to identify trends, competitive landscape, and consumer preferences relevant to our brand.
• Gather raw data from multiple sources.
• Compile and understand major themes within the data.
• Draw sound conclusions from large sums of data and recommend resolutions.
• Make blog, website, and social media recommendations to optimize user engagement.
• Utilize research methodologies to gather qualitative (why and how) and quantitative (what and when) data on brand perception and consumer behavior.
• Collaborate cross-divisionally with teams to align brand strategies and campaigns with business objectives.
• Identify areas of opportunity, challenges, and change impact for brand and cross-divisional initiatives.
• Monitor and analyze brand performance metrics such as brand awareness, brand sentiment, and assess our brand health.
• Prepare comprehensive reports and presentations summarizing findings, insights, and recommendations.
• Assist in the development of campaign effectiveness reporting.
• Develop and maintain audience segmentation.
• Present opportunities and recommendations to the Brand Leadership Team to guide and inspire changes to enhance brand experience.
• Document findings and recommendations.
• Attend meetings and seminars.
• Be available to work additional hours, as the business needs dictate.
• Other duties as assigned.

Requirements:

• High School Diploma and 2 years of experience in marketing, marketing research, data analysis, or a related field.

Qualifications/Skills:

• Ability to gather, interpret, and analyze data from various sources to provide actionable insights and make data-driven recommendations.
• Ability to identify emerging trends, innovative approaches, and opportunities for brand differentiation to drive growth and brand awareness.
• Intermediate experience with data analysis tools, such as Google Analytics and Microsoft Excel
• Excellent oral, active listening, and written communication skills.
• Fully developed and effective presentation skills.
• Time management, organizational, keen attention to detail, and prioritization skills.
• Critical thinking.
• Ability to work both independently and within a team with minimal direct supervision.
• Ability to handle stress professionally, calmly, and effectively.
• Positive and professional attitude.

Market range 6 Non-Exempt / Hours: 37.5 hours per week

Salary Range: $44,438 - $69,094

Equal Opportunity Employer
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