Associate Retail Media Manager

Associate Retail Media Manager

Location: Deerfield United States

Job Description:

Job Description

Our Paid Media team is seeking an Associate Retail Media Manager who will be responsible for driving superior business results through impactful retail media strategies and tactics. This role will work alongside key retailers, such as The Home Depot and Lowes, to strategize and execute digital media activations that meet both our business and campaign objectives. Specifically, this role is responsible for teaming up with our marketing retailer counterparts to ensure the best execution of our brand investments.

Reporting to the Retail Media Manager, this is a role requiring an analytical mindset as well as a strong desire to seek out new solutions in the rapidly evolving retail media space. This includes activities such as providing annual and ongoing budget recommendations, highlighting other operational key performance indicators (KPIs) or opportunities that impact media effectiveness.

This role requires hybrid presence within the office 3 days per week (Tue, Wed, Thur) in our Chicago/Deerfield office.

Responsibilities:

• Orchestrate the development and execution of media strategies for retail media channels, including developing strategic roadmaps, test plans, and analyzing results/developing insights.
• Manage and optimize retail media campaigns inclusive of Sponsored Advertising across retail networks.
• Own the media aspect of our retailer relationships by building solid rapport, demonstrating transparency, and delivering results against joint business objectives.
• Demonstrate retail media thought leadership by developing and delivering materials, such as presentations, Point of Views (POVs), business cases, execution process documents, playbooks, optimization best practices and performance reports.
• Measure efficacy of the strategy through regular reporting against core retail media KPIs and ad-hoc audits to identify areas for refinement.
• Partner cross-functionally with brand development, sales, channel, digital commerce, and other teams to provide visibility into retail media strategies and tactics to gain alignment and synergies across teams.
• Develop annual budget recommendations and properly allocate across campaigns to align with high level brand and business objectives
• Collaborate with Paid Media team members including Paid Search, Social, and Programmatic leads to identify key learnings and cross opportunities
• Prepare monthly and quarterly retail media performance reports to analyze category trends, measure media and total sales, and perform competitive benchmarking.
• Facilitate the Campaign Management, Planning & Optimization responsibilities for both managed and self-serve retail media activations.

Qualifications

• Bachelor’s Degree in marketing, communications, public relations, liberal arts or related field. 
• Minimum 3-5 years’ experience in marketing with relevant experience in retail media. 
• Understanding of retail media space, overall trends, and technology. 
• Proven experience successfully managing retail digital campaigns (including sponsored search), from strategy development through execution, with tangible results. 
• Experience against several media buying strategies; self-service, managed buyer, partner negotiations 
• Experience with executing on Criteo, Walmart Connect, and/or self-service sponsored products platforms preferred 
• Experience analyzing performance data and summarizing / communicating findings via reports and presentations
• Ability to work cross-functionally with strong communication (both written and verbal) skills. 
• Must have prior experience working with Home Depot’s Orange Apron Media and Lowe’s Media Network. 

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $55,000 USD - $88,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

BENEFITS

• All the Insurance coverage you’d expect like medical, dental, vision, life insurance, flexible spending accounts, wellness programs, 401K all effective on your date of hire, and a bonus program plus generous PTO.
• Scholarship program for children of employees
• Annual merit and incentive programs
• Charitable gift matching
• Adoption Assistance

EMPLOYEE PERKS

• Culture committed to work-life balance.
• Programs in place to support professional development and career growth.
• Stock purchase program and charitable gift matching.
• Associate Purchase Program on All Fortune Brands Products
• Wear your jeans to work! 

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.