Associate Manager, Consumer Products Marketing and Franchise

Title: Associate Manager, Consumer Products Marketing & Franchise

Location: Santa Monica - Activision - The Pen Factory

Job Description:

Job Title:

Associate Manager, Consumer Products Marketing & Franchise

 

Requisition ID:

R026589

 

Job Description:

Job Title: Associate Manager, Consumer Products Marketing (Temporary)
Reports to: Sr. Director, Licensing (AB) & Head of Partner Marketing (XGS)

Location: Santa Monica, CA

 

Position Overview

We are seeking a dynamic and detail-oriented Associate to manage consumer products franchise coordination, partner marketing and go-to-market activities for our consumer products programs. This role is pivotal in managing marketing approvals and pipelines, ensuring brand integrity across merchandise launches, direct-to-consumer platforms and other activations, and developing go-to-market strategies. The ideal candidate will bring a blend of project management, marketing and creative sensibility, and operational rigor to support our expanding program.

 

This role is anticipated to be assigned as a hybrid work model position, with some work on-site at an Activision Blizzard office and some work remote.

 

Position Summary

Marketing Planning & Execution

• Develop and update partner marketing materials for consumer products team and key partners, including updating Blizzard franchise materials and franchise coordination in conjunction with the CP&L team

• Collaborate with internal stakeholders (franchise, studio, digital marketing, PR, product development) and external partners (licensees, agencies, retailers) to align campaign goals and timelines.

• Develop and execute franchise-specific marketing plans across digital and physical, including social, e-commerce, and other activations.

• Support global go-to-market planning and long-lead commercial strategies in partnership with the category,  DTC and collabs teams.

 

Call of Duty / Activision Franchise Coordination

• Participate in weekly planning meetings with category, product development, DTC, and franchise marketing, brand and digital teams to integrate consumer products into broader franchise strategies (and vice versa)

• Partner with key stakeholders on the Call of Duty team to secure assets, approvals, and franchise information needed for consumer products initiatives.

• Act as a liaison to assist Consumer Products team members in navigating Call of Duty franchise processes and timelines.

• Ensure alignment between Call of Duty franchise goals and consumer products licensing, marketing and creative strategies.

 

Project & Partner Management

• Oversee agency relationships and track and manage VSM budgets for creative agencies and PR agencies, as appropriate

• Track and report KPI’s for campaign performance, partner engagement, and creative throughput.

 

Detailed Responsibilities

• Partner Marketing

  • Manage day-to-day relationships with Licensees for product marketing, social marketing, public relations, creative marketing, etc.

    • Review and approve all marketing plans and provide strategic input

    • Collect impressions, impact metrics for our top campaigns every quarter

    • Maintain XGS team quarterly launch calendar

    • Route all creative campaigns, social, web, creative posts for approval through appropriate marketing teams

  • Downloadable Content Strategy

    • Maintain and track all DLC requests for all franchises  (WoW, DIV, HS, COD)

      • Oversee the DLC process from receiving partner and gear store requests through to evaluating program impressions and impact.

  • Retail Strategy

    • Support Retail Business Development Manager with materials across AB inclusive of presentation decks, talk tracks, assets, DLC, and franchise updates to help guide retail planning and strategy

    • Sync with RBDM and category team on a recurring basis

  • Build relationships with Battle.net, social, community teams across all franchises

    • Set up quarterly in-person meetings to build relationships

• Franchise Coordination

• Call of Duty Franchise POC

  • Schedule monthly meetings with the business leads

    • Prepare and maintain quarterly updates to present

  • Schedule bi-weekly meetings with Brand/Social teams

  • Attend weekly creative approval meetings

  • Attend weekly legal approval meetings

  • Schedule monthly meetings with Studios as needed for game updates

    • Prepare and summarize game updates via emails/decks and send to team

  • Maintain COD franchise one sheets, retail decks, Franchise decks

• World of Warcraft Marketing

  • Attend weekly cross functional meetings, update with CPG activities

    • Prepare and summarize game updates via emails/decks and send to team

• Diablo IV Marketing

  • Attend weekly cross functional meetings, update with CPG activities

    • Prepare and summarize game updates via emails/decks and send to team

• Emerging Franchises POC

  • Schedule quarterly meetings with the business leads

    • Prepare and maintain quarterly updates to present

  • Schedule regular meetings with BU as needed for game updates, ongoing coordination

    • Prepare and summarize game updates via emails/decks and send to team

    • Maintain Crash, Spyro franchise one sheets, retail decks, Franchise decks

• Ecomm Support

• Manage day-to-day relationships with Legends for marketing efforts across gear stores

  • Review and approve all marketing plans and provide strategic input

  • Attend weekly syncs (marketing + operations) to ensure alignment on marketing needs and inform AB BUs on upcoming gear store campaigns

  • Collect impressions, impact metrics for our top campaigns YoY

  • Route all creative campaigns, social, web, creative posts for marketing support across AB

 

Our World

 

At Activision, we strive to create the most iconic brands in gaming and entertainment. We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk’s™ Pro Skater™, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences.

 

We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization. 

 

We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up. 

 

Ready to Activate Your Future? 

 

 

 

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

 

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  

 

In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.