Associate Director, Publicity

Title: Associate Director, Publicity (NYC Hybrid)

Location: NY-New York

Category

Publicity

Job Description:

Overview

Ecco is author-centric imprint with a progressive spirit, and our mission is to publish a select list of eclectic, diverse, and forward-thinking books. Ecco’s list includes literary fiction, narrative nonfiction, cookbooks, poetry, memoirs, science, biography, and everything in between. Our authors have won numerous prizes and awards, including the Nobel Prize, the Pulitzer Prize, the National Book Award, and others.

We have an exciting opportunity for an Associate Director, Publicity with experience working on literary fiction and nonfiction, who has the media connections and drive to successfully execute high caliber publicity campaigns across Ecco’s wide-ranging list. This position will report to the VP of Publicity at Ecco.

The ideal candidate is confident in overseeing campaigns from start to finish with the ability to pivot and be nimble as the news cycle and opportunities develop. This person thrives in a fast-paced environment and is comfortable working autonomously within the tight-knit, dynamic and highly collaborative Ecco publicity team. Very strong communication skills are invaluable for this position as is creativity. 

Responsibilities

• Independently handles all publicity activities on assigned campaigns to ensure success including: developing compelling and unique angles, writing dynamic pitch letters and press releases, coordinating galley and finished book mailings, booking top-tier national and local publicity, scheduling author events (traditional bookstore appearances and off-site events) and travel, organizing publicity updates for division and sales force, while staying in close communication with authors and agents throughout.
• Develops talking points with authors and briefs them on interview preparation, accompanying them to interviews where appropriate.
• Supports authors in developing off-the-book page essays, feature ideas and serial placement.
• Liaises with key departments such as marketing, sales, and editorial to ensure a cohesive message is being made throughout marketing/publicity initiatives.
• Fosters and maintains substantive relationships with key broadcast, print, and digital media contacts.
• Participates in seasonal pitch meetings with key media contacts to strengthen relationships and seed early coverage.
• Regularly presents at sales and marketing meetings.
• Shares supervision of department assistant.

Qualifications

• 6-8 years of hands-on book publicity experience, with an emphasis placed on booking top-tier media in both traditional and digital outlets and author tours
• Experience working on fiction and nonfiction with a proven ability to generate creative angles and pitches
• Demonstrated ability to work well under pressure, to meet tight deadlines and changing priorities (must be flexible and versatile), in a collaborative team environment
• Extensive knowledge of the media and a familiarity with book reviewers, magazine editors, producers, and online editors
• Ability to accompany authors to key media and events and attend in-person meetings in NYC as needed
• Superb written and verbal communication skills
• Excellent organization skills and attention to detail
• A college degree or equivalent experience

HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.

The salary range for this position is $100,000- $115,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.  

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.     

HarperCollins Publishers is an equal opportunity employer