Associate Director, Product Feed Management

Title: Temporary Associate Director, Product Feed Management

Location: Chicago; Los Angeles; New York

Job Description:

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

OMD is looking for an experienced Temporary Associate Director, Product Feed Management to lead our product feed strategy and execution across digital advertising channels. In this role, you will manage complex product data ecosystems, optimize feed performance across Google Shopping, Meta Dynamic Product Ads, and emerging commerce platforms, and drive revenue growth for our enterprise clients through sophisticated feed-based advertising solutions. This is a hands-on leadership position that requires both strategic thinking and deep technical expertise in product feed management, platform pixels, conversion API implementation, and merchant center operations.

Key Responsibilities

• Product Feed Strategy & Optimization: Develop and execute comprehensive product feed strategies across multiple channels including Google Merchant Center, Meta Commerce Center, TikTok Catalog Manager, Snap, and Pinterest. Optimize feed structure, schemas, and attributes to maximize visibility and performance.
• Platform Pixel & Conversion API Management: Manage implementation and optimization of platform pixels (Facebook Pixel, Google Analytics) and Meta's Conversion API (CAPI). Ensure accurate event tracking, match quality, and data integrity across all conversion touchpoints. Diagnose and resolve pixel-related issues and performance discrepancies.
• Merchant Center Operations: Oversee Google Merchant Center management including feed setup, diagnostics, issue resolution, and compliance. Manage PLA/LIA campaigns, implement BOPUS strategies, and conduct competitive benchmarking and pricing analysis.
• Meta Commerce Center Expertise: Lead Meta Commerce Center setup, management, and optimization. Handle catalog diagnostics, product set segmentation, and advanced targeting strategies leveraging Meta's AI and shopping features.
• Complex Product Feed Management: Architect and manage sophisticated product data structures for enterprise clients. Handle large, multi-SKU catalogs with complex category-specific attributes, dynamic pricing, inventory management, and real-time feed updates.
• Catalog QA & Diagnostics: Conduct comprehensive catalog audits including feed health assessments, product attribute validation, core and category-specific attribute compliance, and platform-specific diagnostic analysis. Implement solutions for product issues and feed performance gaps.
• Feed Optimization & Performance: Drive continuous feed optimization through enrichment of product attributes, implementation of advanced bidding tactics, Value[1]Based Bidding (VBB) strategies, high-converter prioritization, and COGS utilization improvements.
• Inventory & Activation Strategies: Develop sophisticated activation strategies including segmentation approaches (granularity and relevancy), product set optimization, and solutions for low/no-volume SKUs. Manage sell-through analysis and real-time inventory synchronization.
• Client Leadership & Training: Serve as the primary technical contact for enterprise clients. Provide strategic recommendations, present audit findings, and deliver training on feed best practices and platform features. Lead and mentor the product feed management team. Establish best practices, develop SOPs, and ensure consistent delivery of high-quality work across accounts.

Required Qualifications

• 5+ years of hands-on experience in product feed management, e-commerce marketing, or digital advertising with demonstrated expertise in managing complex product feeds
• Expert-level proficiency with Google Merchant Center including feed setup, diagnostics, compliance, and troubleshooting of product-related issues
• Advanced technical knowledge of Meta Commerce Center, Catalog Manager, and Meta's commerce solutions including product feeds and dynamic product ads
• Strong expertise in platform pixels and conversion tracking: Facebook Pixel, Google Analytics (GA4), and Meta Conversion API (CAPI) implementation and optimization. Ability to diagnose tracking issues and validate match quality
• Proven experience managing large-scale, complex product feeds with 10,000+ SKUs, multiple categories, dynamic attributes, and real-time inventory management
• Technical proficiency with data feeds, XML/CSV file formats, feed mapping, and API integrations. Experience with feed management platforms (e.g., DataBox, Feedonomics, Producthero, or similar tools) preferred
• In-depth understanding of Google Shopping (PLA), Local Inventory Ads (LIA), Buy Online Pick Up In Store (BOPUS), and Meta Dynamic Product Ads (DPA)
• Experience with TikTok Catalog Manager, Snap, Pinterest, and other emerging shopping platforms is a plus
• Strong analytical skills with ability to conduct competitive analysis, benchmarking, pricing analysis, and inventory tracking
• Experience with advanced optimization tactics including Value-Based Bidding (VBB), product-level creative strategies, and AI-driven bidding solutions
• Demonstrated SQL or spreadsheet expertise (Advanced Excel, Google Sheets) for data manipulation and analysis
• Excellent communication skills with ability to present technical findings to both technical and non-technical stakeholders
• Account management capabilities with proven ability to manage multiple enterprise clients and build strong client relationships

Preferred Qualifications

• Experience in agency or consultancy environment managing multiple clients across industries
• Certification from Google (Shopping Ads, Analytics), Meta, or similar platforms
• Experience with marketing automation platforms or CRM systems
• Knowledge of HTML, JavaScript, or basic coding concepts
• E-commerce background or direct marketplace management experience (excluding Amazon/Walmart)
• Experience with AR/VR product experiences or innovative e-commerce solutions

#LI-KR1

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$2,500-$3,500 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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