Associate Director, Field Marketing

Title: Associate Director, Field Marketing

Location: Remote USA

Job Description:

Organizational Summary

Contraceptive care is basic health care. Yet too many patients in the U.S. struggle to access the care they want, when they want it. 

A national nonprofit founded in 2014, Upstream USA partners with healthcare organizations to provide free training, education, and technical assistance to improve their contraceptive services and meet their patients’ needs – at no cost to them. Over ten years, we’ve supported 200+ healthcare partners (including primary care practices, federally qualified health centers, health systems, and more) with a transformative approach that empowers patients to access the contraceptive care where they already receive most of their healthcare. We’re on a path to partnering with health care organizations that collectively serve 5 million patients by 2030.

We do not accept funding from pharmaceutical companies or the government. Our work is made possible by generous support from venture philanthropy. That privilege comes with high expectations about growth and scale and a focus on measurable outcomes and impact. 

We’re a 2023 Audacious Project recipient that continues to garner attention from many leading publications, including Harvard Public Health, Bloomberg, MedPage Today, Baltimore Sun, the Fresno Bee, and WBUR. We welcome individuals interested in career opportunities, partnerships, or philanthropic endeavors seeking additional information to visit our website (www.upstream.org) or email us at info@upstream.org.

Position Summary

The Associate Director of Field Marketing will play a critical role in shaping and executing Upstream’s national marketing strategy to drive organizational growth and increase brand awareness, credibility, and trust among healthcare organizations. Reporting to the Director of Partner Marketing, this leader will oversee regional and field marketing efforts that directly support business development and partnership expansion. They will manage and mentor the Field Marketing Manager, ensuring the team delivers high-impact, sales-aligned campaigns and materials that effectively support Upstream’s ambitious growth and partnership goals. This role requires a strategic, collaborative, and data-informed marketer who understands how to connect marketing execution to measurable business outcomes in a mission-driven context.

Essential Duties & Responsibilities

Strategy, Planning & Reporting

• • Contribute to the development and execution of annual marketing plans that align with PCE and Expansion team priorities, driving lead generation and accelerating partnership conversion.
  • Monitor, track and analyze lead acquisition and full-funnel marketing performance, leveraging insights, sales feedback and funnel dynamics to identify opportunities for optimization and strategic adjustments.

Messaging & Positioning

• • Collaborate closely with the Director of Marketing to develop core marketing messages that align with the overall brand narrative and can be adapted for regional strategies and audiences.

Collateral Development

• • Support the creation of national marketing materials that drive and accelerate recruitment efforts, including brochures, one-pagers, pitch decks, talking points, and case studies.
  • Collaborate closely with internal stakeholders to ensure all materials reflect current strategy, align with brand messaging, and meet the evolving needs of field teams.

Content Strategy & Execution

• • Contribute ideas for content that meet the needs of recruitment (e.g., webinars, conferences, video, Insights pieces, etc.)

Regional Marketing Leadership

Serve as a MarComms leader and thought partner in these cross functional growth efforts, including:

• Lead development of regional marketing strategies in North, South and West (as part of larger state plans)
• Lead execution for the North region, in close partnership with regional Expansion, PCE and PTT teams.
• Maintain deep understanding of the sales funnel and marketing touchpoints to ensure tactics directly support growth needs across the regions.

Team Management

• • Provide clear leadership and direction, coaching, mentoring and performance management for the Field Marketing Manager, ensuring alignment with organizational goals and high-quality execution of all field marketing initiatives.
  • Provide oversight and guidance to the Field Marketing Manager on:
    • Strategy, management, and performance of the referral program to drive qualified lead generation and partner engagement.
    • End-to-end execution of webinars, including content strategy, speaker coordination, production logistics, and post-event engagement (e.g., lead nurturing and follow-up communications).
    • Upstream’s presence at key conferences by managing content selection and proposals, identifying and preparing speakers, and coordinating across internal and external presenters—including Upstream trainers and Ambassadors.
    • Regional marketing leadership for the South and West regions, tailoring strategies to local opportunities and supporting region-specific engagement and outreach.
    • Development and launch of Upstream’s program to steward current and launched healthcare partners

  Strategic Support and Specialist Projects

• Provide support as needed on new national marketing opportunities or tactics identified for piloting.
• Provide coverage for Marketing leadership, as needed. 
• Provide support on emerging national marketing opportunities and pilot initiatives, contributing to testing and execution of new tactics.
• Offer coverage for Marketing leadership as needed, ensuring continuity of strategic priorities and team operations during transitions or absences.
• Additional Duties as assigned

Required Experience, Knowledge, Skills and Ability

• 6-8+ years of experience in marketing, communications or a related field; prior experience with B2B marketing and/or the healthcare sector strongly preferred
• 1-2+ years of experience leading, supervising or mentoring staff; effective and supportive people leader with experience coaching team members, providing strategic direction, and ensuring consistent, high-quality execution.
• Proven track record in developing and executing integrated marketing strategies that drive lead generation, deepen brand engagement, and support sales enablement.
• Skilled at translating brand positioning and value propositions into compelling content and collateral tailored to diverse healthcare audiences.
• Strong understanding of the sales funnel with the ability to align marketing tactics to sales team needs, and pipeline and regional goals
• Excellent project management and cross-functional collaboration skills, with demonstrated experience managing complex, multi-stakeholder initiatives across teams and geographies
• Proficient in using key marketing and sales enablement  tools such as email platforms (e.g., HubSpot), CRM systems (e.g., Salesforce), and project management software (e.g., Asana)
• Highly adaptable and solutions-oriented, with a demonstrated ability to navigate ambiguity, pivot strategically, and navigate through rapid change.
• Deep commitment to Upstream’s mission and a strong orientation to mission driven work.
• Demonstrates the ability to remain focused, adaptable, and solution-oriented in the face of challenges, setbacks, or ambiguity. Approaches obstacles with a growth mindset and maintains a steady commitment to goals, even under pressure or changing circumstances; resilient. 
• While we are a remotely based organization, we maintain an on-camera culture during meetings to support connection, engagement, teaming and collaboration. Must be comfortable and able to participate in this environment.

Valued and Non-Essential Education, Experience, Knowledge, Skills and Ability (Not required to apply):

• Experience working in the healthcare field and/or with social impact organizations.
• Basic graphic design experience via Adobe suite. 
• Experience working in Salesforce or similar CRM tool.
• Experience working in MailChimp or similar marketing platform.

Travel Requirements

This role will require up to 10% of business travel. All Upstreamers can expect a minimum of 8 days of business travel per year to attend two annual organizational retreats and two annual team/department meetings. In addition, the Field Marketing Manager may make additional trips to specific regions for meetings, research or local marketing events.

Hiring Range

The hiring range for this role is $124,800-$150,000. 

Hiring Range

$124,800 - $150,000 USD

Pay Transparency

Final offers for this position will be based upon several factors including the scope of the role, market compensation analysis, position requirements, candidate’s experience level and capabilities, fairness in internal pay considerations and will be made within the parameters of Upstream USA's compensation framework and philosophy.

Other Upstream Staff Expectations

• All Upstreamers must be able to attend work-related in-person meetings and functions as needed. 
• In our hybrid work environments, there is a basic expectation that our Upstreamers will ensure that their work from home setups will have reliable access to phone and Internet to ensure connectivity to their teams.
• At Upstream we gather for moments that matter for training, teaming and connection. Our teams come together for occasional in person meetings and organizational retreats. As part of our hybrid work practices, this travel expectation will be applicable for all Upstreamers, even those based remotely.
• Engage in organization-sponsored  learning & development

Upstream Benefits

Upstream USA offers a comprehensive benefit package including medical, dental, vision, life insurance, long and short term disability, 401K with a match, generous vacation, personal, sick and holiday time off, parental leave, professional development, a fitness and cell phone allowance for all full time employees and part time employees who work a minimum of 24 hours per week. Intern positions and contingent worker roles are not eligible for benefits.

Hiring Process

Candidates who advance in our preliminary review process will have an opportunity to discuss the position, their employment background and lived experience with a member of our talent acquisition team by telephone. Those who advance to subsequent steps in our interview process may participate in up to three rounds of meetings by Zoom or in person and in a thought exercise/case study assignment. Each round could consist of multiple meetings with various Upstreamers. If you need anything in advance of your interviews, please reach out to your recruiter. 

Our Culture 

We are dedicated to fostering a fair and accessible talent lifecycle, ensuring that every individual has the opportunity to thrive. From recruitment to career development, we strive to create a workplace where talent is recognized, supported, and empowered to contribute meaningfully. Building a strong, representative workforce is essential to our success, and we prioritize collaboration, transparency, and shared leadership to cultivate an environment where all voices are heard and valued.

Our commitment extends beyond hiring—we invest in professional growth, mentorship, and inclusive workplace practices to support long-term success for our employees. You can learn more about our organization on our career site. 

Upstream Careers

Our goal is to attract, develop and retain exceptional people, and to create a work environment that is dynamic, rewarding and enables each of us to realize our potential.  Upstream is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, genetic information, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Upstream USA participates in E-Verify.

Be advised that we do not ever conduct hiring interviews via text or email. Please protect yourself by learning more about our hiring practices and common red flags to look out for.