Associate Brand Manager

Title: Associate Brand Manager - EUKANUBA

Location:

Creve Coeur, Missouri, United States

Saint Louis, Missouri, United States

New York, New York, United States

Franklin, Tennessee, United States

Category: Marketing 

Job ID: R139543

Job Description:

Associate Brand Manager - EUKANUBA

Creve Coeur, MO

Franklin, TN,

New York, NY

Hybrid – (on-site 3 days a week)

Join a team that’s building the future of EUKANUBA in the U.S. — a bold, transformative journey to elevate a premium brand in the pet care space. This role offers a unique opportunity to contribute to something truly impactful, helping to shape the next chapter of EUKANUBA through innovative marketing and commercial strategies.

As Associate Brand Manager, you’ll support brand growth by assisting in the execution of marketing activities and driving performance across retail, digital, and D2C channels. The ideal candidate is passionate about generating demand, eager to learn, and brings hands-on experience in CPG, eCommerce, and digital platforms. You’ll thrive in a fast-paced, collaborative environment where creativity, agility, and resourcefulness are key

What are we looking for?

• Bachelors degree in Marketing, Business, and Sales required. MBA Preferred
• 4+ years of previous Marketing experience.
• 3+ years of experience in demand generation within CPG, with a strong understanding of the 4Ps: Product, Placement, Promotion, and Price
• Demonstrated ability to support and execute marketing campaigns and product launches with excellence
• Strong analytical skills with a proven ability to extract insights and translate them into actionable strategies
• Familiarity with D2C fundamentals and an interest in influencer marketing and loyalty programs
• Collaborative mindset with the ability to build strong relationships across teams and partners
• Passion for consumer insights, storytelling, and brand building
• Experience with tools such as Shopify, Amazon, CRM platforms, and emerging digital technologies is a plus

What would be your key responsibilities?

• Support the execution of brand strategies and in-market plans to help deliver sales, GM, and profit targets
• Assist in the development and rollout of integrated marketing plans across digital, retail, and D2C channels
• Collaborate cross-functionally to help coordinate and implement marketing programs and campaigns
• Leverage strong analytical skills to monitor performance, generate insights, and inform decision-making
• Play a key role in executing go-to-market plans, including distribution expansion, display, and consumer promotions
• Contribute to content development and digital asset creation for paid media, social, and owned channels
• Bring curiosity and enthusiasm for digital tools, content performance metrics, and reporting
• Partner with teams across research, sales, supply chain, and legal to support product launches and campaigns
• Track and analyze sales performance, market share, and competitive activity in collaboration with category and sales ops
• Develop and maintain a monthly “State of Brand Health” report with insights and recommendations
• Assist in managing the marketing budget, including forecasting and ROI-based allocation

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars does not sponsor visas for this role

This position is not eligible for relocation benefits.

#LI- MS1

#LI-Hybrid

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all locations listed within the job posting:USD 100,134.00 - USD 137,677.00

About Mars:
Mars is a family-owned business with more than $50 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 150,000 Associates into taking action every day towards creating the world we want tomorrow.

Commitment to Equal Employer Opportunities:Mars is an equal opportunity employer and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Note to Search Firms/Agencies:
Mars, Incorporated and its subsidiaries and affiliates (Mars) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Mars and the requisition is position-specific.  Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Mars will be deemed the sole property of Mars and no fee will be paid in the event the candidate is hired by Mars.