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Analyst - Digital, Content Data, Product Data and Catalog

Genuine Parts Company - GPC

  • Date Posted:

    7/22/2025

  • Remote Work Level:

    Hybrid Remote

  • Location:

    Hybrid Remote in Duluth, GA, Atlanta, GA

  • Job Type:

    Employee

  • Job Schedule:

    Full-Time

  • Career Level:

    Entry-Level

  • Travel Required:

    No specification

  • Education Level:

    Bachelor's/Undergraduate Degree

  • Salary:

    We're sorry, the employer did not include salary information for this job.

  • Categories:

    ITData EntryOperationsAnalyst

About the Role

Title: Analyst – Digital: Content Data, Product Data & Catalog

Location: USA -  Duluth, Atlanta, GA

time type

Full time

job requisition id

R25_0000024779

Job Description:

Company Background:

Established in 1928, Genuine Parts Company is a leading global service organization specializing in the distribution of automotive and industrial replacement parts. Our Automotive Parts Group operates across the U.S., Canada, Mexico, Australasia, France, the U.K., Ireland, Germany, Poland, the Netherlands, Belgium, Spain and Portugal, while our Industrial Parts Group serves customers in the U.S., Canada, Mexico and Australasia. We keep the world moving with a vast network of over 10,700 locations spanning 17 countries supported by more than 60,000 teammates.

Position Purpose:

Seeking world-class talent to join the world's leading distributor of automotive and industrial replacement parts and value-added services operating 5,500+ locations and servicing more than 20,000 locations in the U.S and Canada. Specifically, this role will function as Digital Analyst - Content Data, Product Data & Catalog to join our eComm & Digital Operations team. Complete, accurate catalog data is critical to the success of several functions, including Technology, Finance, Category Management, Merchandising, and Customer Experience. Working alongside key business functions, the Content Data Analyst, Product Data & Catalog will own every component of product and vehicle fitment data and will support the design and implementation of future systems, science and processes to ensure that GPCs foundational data is best-in-class.

 

The Digital Analyst - Content Data, Product Data & Catalog will call on their expertise in master data analysis, enrichment, management, governance, and quality control to effectively manage and improve the data elements and operations of a complex product catalog, including setting goals, strategy, and standards for data, content and the category experience they support. This includes working closely with Technology, Category Management, Operations, Product and User Experience staff. This role supports the creation and maintenance of data onboarding, governance, management, and analytics capabilities that will guide our future-state strategy, as well as owning individual product categories data breadth and quality.

This position regularly analyzes data, identifies trends, and delivers both improvements and actionable insights to stakeholders that can help improve content and user experience through regular analysis of content and engagement with internal and external data owners and stakeholders.

Job Responsibilities

Ensure seamless communication and collaboration between cross-functional teams (Category, Operations, Supplier, UX, Product, and Engineering) to ensure a smooth flow of information into, and out of, our core systems

Optimize our customers' experience using a variety of inputs, and clearly articulate rationale and data behind decisions

Facilitate the exchange of product and vehicle information, assets, and updates, ultimately enhancing our product listings and business performance

Manage product data, digital assets, and content within GPC PIM, ensuring accuracy, completeness, and consistency across all product records

Act as the primary point of contact between GPC and our Supplier Partners, facilitating effective communication, onboarding and information exchange

Provide manufacturers with training and support to update and maintain product information, fitment, assets, and specifications

Conduct regular audits and quality checks to ensure that product data and content meet industry standards and best practices

Address and resolve any issues or discrepancies related to product data or content

Continuously improve the quality of the end-to-end process, including data governance, quality audits and process reviews

Other duties as assigned

Location:

GPC has two work locations to choose from, Duluth or Atlanta office.

We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.

Desired Qualifications & Experiences:

Bachelor's degree in computer information systems, computer science, data science, or a related field

1 year (4+ preferred) of experience in data management or data governance; preferably in the Retail or Automotive space

Experience in data platforms and processes including STIBO/STEP, Data Governance, Master Data Management, and Data Catalog

Proven experience in data quality management and data process improvement at scale

Proficiency in Microsoft Office with Excel knowledge

Ability to document, communicate, implement, and operationalize complex processes

Ability to interpret data for others, conveying your findings clearly, concisely, and effectively so that they can take action

In-depth specialty area knowledge with a solid grasp of industry standards and practices

Naturally an analytical thinker who employs strong problem-solving skills with an owner mentality

Excellent communication and presentation skills

Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

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