Senior Web Content Manager

Title: Senior Web Content Manager

Location: London

Type: Employee - Permanent

Workplace: hybrid

Category: CCO General

Job Description:

Our Story

Hello there. We’re Zopa.

We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com! 

We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces. 

If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife

The team:  

Zopa has almost 2 million customers and is growing fast as a multi-product bank. Our mission is to become the home of money for our customers, helping people make better decisions about their finances while delivering on our Better Banking All Round promise. 

As we scale our current account proposition, Biscuit, organic acquisition is becoming increasingly important. Our website is evolving into a key growth channel, supporting both traditional search and emerging AI-driven discovery through platforms like ChatGPT and Perplexity. 

This role sits at the intersection of content, growth and the future of search. You’ll help shape how customers discover Zopa, and make sure that when they land on our website, the experience is clear, engaging and designed to drive action.

A day in the life:

 

• You’ll write, improve and optimise web content across the Zopa website, including landing pages, homepage content, support pages and acquisition journeys.  

• You’ll partner with SEO and GEO specialists to improve visibility across search engines and large language models.  

• You’ll use GA4, Hotjar, AppsFlyer and BI dashboards to identify opportunities and improve page performance.  

• You’ll create and optimise landing pages for both organic and paid traffic.  

• You’ll brief design and creative teams on new CMS modules, imagery and content structures.  

• You’ll audit and improve existing website content, identifying opportunities to simplify, consolidate or optimise.  

• You’ll work closely with product, engineering, product marketing, design and brand teams to improve web-to-app journeys and customer conversion.  

• You’ll contribute ideas for testing and optimisation based on user behaviour and performance insights.  

About you:

• You’re an excellent writer and editor with strong editorial judgement and a portfolio of high-performing web content.  

• You’re comfortable using data to make decisions and have hands-on experience with GA4 and behavioural analytics tools like Hotjar.  

• You understand how web content drives acquisition and conversion.  

• You’re familiar with SEO principles and excited by the evolution of AI-driven discovery and GEO.  

• You think about outcomes, not just outputs, and care deeply about performance.  

• You’re confident working cross-functionally with product, engineering, marketing and design teams.  

• You’re comfortable challenging briefs and operating in a fast-moving environment.  

• You have experience working in B2C environments, ideally within high-consideration service businesses.  

• You’re happy in a hands-on Senior IC role with a high level of autonomy.  

At Zopa we value flexible ways of working.

We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.

You'll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.

Subject to having the right to work in the country of choice

Diversity Statement

Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.