Manager, Social and Content Marketing

Title: Manager, Social & Content Marketing | Cork, IRL

Location:Cork, Ireland

Job Description:

Requisition ID:

R027588

The Manager, Social & Content Marketing, is responsible for shaping how Blizzard shows up daily across global social and community platforms. This role drives meaningful player engagement through platform strategy, real-time interaction, and community amplification. Acting as a connective layer between development, marketing, regional teams, and ambassadors, the role ensures the player's voice and sentiment are represented clearly and consistently. Success is measured by sustained engagement, cultural relevance, and trust with Blizzard’s global player communities. 
 
This role owns Blizzard-wide social engagement strategy across priority platforms, with a focus on conversation, responsiveness, and community vitality. The position partners closely with franchise teams, regional marketing, community management, and external agencies. Success requires independent judgment, expert platform knowledge, and influence without authority. The role balances proactive planning with reactive engagement in a live-ops environment. Outcomes are measured through engagement health, platform growth, and quality of player interactions. 

This role is a remote position: Cork, Ireland

Responsibilities: 
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities: 

• Lead social engagement strategy across priority platforms: Define how Blizzard engages players on platforms such as X, Instagram, TikTok, Discord, Reddit, and emerging channels, ensuring consistency and relevance at scale. 

• Own day-to-day platform management and execution: Oversee publishing, moderation alignment, and real-time interaction to ensure Blizzard maintains an active, credible, and player-first presence. 

• Drive Discord and Reddit expansion: Build and nurture active communities, establishing best practices, engagement rhythms, and clear success metrics. 

• Serve as voice-of-player signal owner: Monitor sentiment, surface trends, and synthesize community feedback into actionable insights for marketing, development, and leadership partners. 

• Enable dynamic and reactive engagement: Lead rapid-response posting and conversation during live moments, announcements, and issues, balancing brand voice with player empathy. 

• Partner with franchise and regional teams: Act as a bridge between global strategy and local execution, ensuring alignment while allowing regional nuance and cultural relevance. 

• Integrate ambassador programs into social ecosystems: Elevate ambassador activity into social channels, showcasing vibrant inner-community layers that drive retention and advocacy. 

• Collaborate on content strategy and production: Partner with internal teams and external agencies to brief, produce, and publish engagement-led content that supports broader campaigns. 

• Support multi-game and multi-campaign demands: Provide engagement leadership across concurrent launches, live-ops beats, and evergreen content. 

• Establish engagement KPIs and reporting: Define success metrics, analyze performance, and continuously optimize platform and engagement approaches based on data and insight. 

Minimum Requirements 

• 12+ years of experience in social media, digital engagement, or community-adjacent marketing roles. 

• Demonstrated expertise managing global social platforms and high-following player or consumer communities. 

• Proven ability to operate independently as a subject-matter expert influencing cross-functional partners. 

• Strong experience translating audience sentiment and data into strategic recommendations. 

• Bachelor’s degree or equivalent professional experience. 

Bonus: 

• Experience in gaming, entertainment, or live-service consumer products. 

• Hands-on expertise with Social Media content, Discord, Reddit, and creator- or ambassador-driven ecosystems. 

• Familiarity with social listening, analytics, and community intelligence tools. 

• Experience working with global or regional marketing teams. 

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

In the U.S., the standard base pay range for this role is $89,280.00 - $165,168.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.