Assistant Director of Content Strategy and Digital Communications

Title: Assistant Director of Content Strategy & Digital Communications

Location: Posting Location - William & Mary

Remote Type - Hybrid

Full time

Job Description:

Job Requisition:

JR101534 Assistant Director of Content Strategy & Digital Communications (Open)

Job Posting Title:

Assistant Director of Content Strategy & Digital Communications

Department:

CC00204 WM001 | PROV | Law School Administration

Job Family:

Staff - Communications

Worker Sub-Type:

Regular (benefited)

Job Requisition Primary Location:

Law School

Primary Job Posting Location:

Posting Location - William & Mary

Job Description Summary:

The scope of responsibilities outlined for the Assistant Director of Content Strategy and Digital Communications reflects a full-time role supporting core marketing, digital, video, web, and brand functions that are currently distributed across an extremely undersized team. Adding a third position, which has been vacant for nearly three years, is necessary to sustainably meet institutional priorities, mitigate burnout and operational risk, and ensure consistent execution of high-visibility communications work central to William & Mary and the Law School’s reputation and recruitment goals.

The Assistant Director of Content Strategy and Digital Communications will help the Law School maintain its national reputation of excellence by managing the school’s day-to-day marketing and communications efforts. Duties include initiating and facilitating internal and external communications materials for the Law School, managing photo/video shoots, creating and updating web content, collecting, writing, and distributing materials to the various databases for print and online communications; coordinating with other William & Mary communicators on news items and information about the school, and developing compelling stories focusing on students, faculty scholarship and staff.

Job Description:

Required Qualifications:

• Bachelor’s degree in Communications, Journalism, Marketing, Advertising or other relevant concentration; or equivalent combination of education and experience.

• Excellent organizational skills.

• Basic design experience.

• Understands best practices for website design.

• Strong writing and editing skills.

• Experience working with organic and paid social media.

• Experience maintaining databases and email design and deployment.

Preferred Qualifications:

• Knowledge of the operation of higher education and law schools.

• Experience working in marketing and communications in a complex environment is highly preferred.

• Proven experience in video production with a strong portfolio showcasing your storytelling and videography skills.

• Creative mindset with a keen eye for visual storytelling and a passion for creating engaging content.

Conditions of Employment: 

• May be required to work outside of normal business hours, including evenings and weekends.

Duties: 

35% - Content Development & Storytelling:

• Collaborate with students, faculty, alumni, and staff to identify stories.

• Develop, write, edit, and review content (web, articles, emails, scripts, speeches, etc.).

• Partner on mass communications (emails, campaigns).

• Translate institutional priorities into compelling narratives.

30% - Content Strategy, Editorial Direction, & Brand Governance:

• Drive editorial strategy, message maps, and editorial calendar.

• Enforce brand guidelines and maintain brand voice.

• Ensure consistency across web, digital, media, and print channels.

• Implement processes to improve internal collaboration and efficiency.

20% - Video Production & Multimedia Content:

• Conceptualize, plan, and produce video content.

• Execute storytelling through visual media.

• Stay current on video trends, tools, and production techniques.

10% - Data Analytics & Continuous Improvement:

• Use analytics to assess content performance.

• Optimize digital marketing and communications based on data.

• Apply insights to improve engagement and reach.

5% - Administrative & Emerging Priorities:

• Support CCMO with additional assignments.

• Adapt to evolving communications needs.

Additional Job Description:

Salary: Up to $70,000 commensurate with experience and internal alignment.

Job Profile:

JP0058 - Public Relations & Marketing Specialist III - Exempt - Salary - S10

Qualifications:

Compensation Grade:

S10

Position Restrictions:

Continuing E&G funded position and not term-limited

Remote Work Disclaimer: Remote work eligibility is not guaranteed and is subject to approval. Employee eligibility depends on the likelihood of the employee succeeding in a remote work arrangement and the supervisor’s ability to manage remote workers. Departments and/or Human Resources may amend, alter, change, delete, or modify eligibility.