VIP Reactivation Associate

Title: VIP Reactivation Associate

Location: Atlantic City, New Jersey, United States

Job Description:

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.  

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

 What’s the position?

We’re looking for a VIP Reactivation Associate, an entry-level role designed for someone eager to grow in customer engagement, VIP services, and revenue-focused account management. We are building a team focused on delivering exceptional digital experiences and maximizing customer lifetime value through engagement, retention, and VIP reactivation.

 Our goal is to understand customer behavior, identify missed opportunities, and re-engage inactive and lapsed high-value players in meaningful ways. Every interaction matters, and we are committed to rebuilding relationships that drive long-term loyalty and revenue.

You will support the reactivation of dormant and at-risk VIP players by assisting with outreach, data analysis, and campaign execution. This role suits someone who is highly motivated, detail-oriented, and excited to build relationships while learning how to manage high-value accounts. 

You will work closely with senior team members while gradually taking ownership of a portfolio of VIP accounts. 

Key Responsibilities 

VIP Reactivation Support

• Assist in identifying and segmenting inactive or at-risk VIP customers

• Support execution of reactivation campaigns (email, SMS, calls, offers)

• Conduct outreach to re-engage players through personalized communication

• Follow up consistently with inactive customers to drive reactivation

 Customer Engagement

• Build relationships with VIP players through professional, high-quality interactions

• Deliver a positive, personalized experience aligned with VIP service standards

• Support senior team members in managing VIP accounts and interactions

• Learn how to identify customer needs, preferences, and behaviors

 Data & Insights

• Analyze basic customer activity and engagement trends

• Maintain accurate and detailed records in CRM systems

• Track outreach efforts and campaign performance

• Support reporting on reactivation metrics and results

 Cross-Team Collaboration

• Work with marketing and customer success teams on campaigns and promotions

• Assist in executing targeted offers and incentives for reactivation

• Provide feedback on customer behavior and engagement trends

 Operational Support

• Ensure all customer interactions are documented accurately in CRM tools

• Support account planning and campaign coordination

• Assist with special projects related to VIP growth and retention

• Learn and adhere to compliance and regulatory requirements

Job requirements

What are we looking for?

• Must be located in Florida

• Strong communication and interpersonal skills

• Highly motivated, proactive, and eager to learn

• Interest in customer engagement, sales, or VIP account management

• Detail-oriented with strong organizational skills

• Comfortable working with data and learning analytical tools

• Ability to multitask and prioritize in a fast-paced environment

• Team player with a positive, professional attitude

Nice to have:

• Internship or early experience in customer service, sales, or account management

• Familiarity with CRM tools (Salesforce)

• Interest in sports betting, gaming, or digital entertainment

 

Other Considerations

• May require flexible hours (evenings/weekends) based on customer engagement

• Opportunity to support VIP events or promotions

• Fast-paced, performance-driven environment with strong learning opportunities

 

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• A hybrid / remote working environment

• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).

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