Senior Marketing Manager, Advisory

Title: Senior Marketing Manager, Advisory EMEA (9 Months Fixed Term Contract)

Location: Milan  

Full time

Job Description:

As one of the world's leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.

Job Description

We have an outstanding benefits package which includes:

• Company-provided healthcare

• A competitive annual leave allowance

• Flexible working options, including hybrid working arrangements

• Generous pension provisions

• Income protection

• Health and wellness benefits

• Volunteering days

• Life insurance

Your role:

The Senior Marketing Manager will coordinate and localize multi-channel marketing initiatives to contribute to the growth of Invesco's Advisory segment and support the implementation of the EMEA marketing strategy in Italy and Iberia markets.

Working alongside other Marketing Managers in the Advisory segment, you will ensure alignment with the broader EMEA strategy while tailoring initiatives to local priorities when needed. It is important to think as global as possible, as local as necessary. This includes contributing to campaign planning, content localization, performance tracking and planning & implementation of segment priorities. The role requires strong collaboration with specialist teams and a keen understanding of local market dynamics to help deliver impactful, client-centric marketing experiences. The role will build a strong and trusted partnership with the Distribution team in the local markets to gather client insights and adapt marketing initiatives to local needs.

The Senior Marketing Manager reports to the Marketing Director Advisory EMEA . The role collaborates closely with Distribution (Sales), EMEA Marketing covering ETF, Private Markets, Digital Platforms, Discretionary segment, and specialist Marketing teams.

Success in this role requires building effective working relationships across teams, understanding of client journeys, and contributing to marketing initiatives that prioritize client needs and support Invesco's long-term growth.

What you will be doing:

• Partner with specialist marketing teams to integrate the voice of the client in the Advisory segment plans for the region leveraging local client knowledge and insights.

• Partner closely with Distribution colleagues to localize where needed, delivering the overall EMEA Advisory & Discretionary marketing strategies in the region, integrating audience segment messaging into broader client journeys aligned with commercial objectives and underpinned by measurable outcomes.

• Collaborate with specialist Marketing teams (Events, Content, Research, GEM, Insights) to deliver client experiences that reflect the needs defined by the Advisory segment strategies.

• Work in close partnership with other Advisory & Discretionary marketers across EMEA to ensure regional strategy is consistently applied and adapted at the local level where needed.

• Regularly engage with and utilize marketing activation performance data and analytics to optimize future initiatives to support local segment needs.

• Coordinate the local go-to-market agenda based on client segments' EMEA Country marketing plans. Be as global as possible, as local as necessary.

• Build an effective partnership between Marketing and Distribution within Italy and Iberia markets.

• Leverage best practices across marketing to ensure Advisory client journeys are consistently innovative, client-centric, and aligned with Invesco strategy

What you will bring:

• Proven expertise in B2B marketing in the financial services industry, with asset management experience as a plus

• Track record in identifying and measuring the success of marketing campaigns, events, with digital experience a clear advantage

• Marketing management within a digital-first organization, focusing on enhancing client experiences across channels and supporting upper-funnel growth initiatives.

• Familiarity with implementing and executing multi-channel marketing campaigns.

• Understanding of asset management, customers, products, competitors

• Good understanding of the different market landscapes and product prioritization across markets and segments

• Sales and Marketing automation platforms in action

• Latest B2B marketing techniques, with emphasis on digital channels

• Insights, metrics and results-based marketing principles

• Bachelor's degree in marketing, business or equivalent qualification(s)

• Post graduate marketing qualifications and / or industry accreditation preferred

• Fluent in Italian and English, Spanish is an attribute

• High energy and flexible person; this is a changing landscape and we need someone who will 'move with the times'.

• Pragmatist who understands that strong progress is more valuable than waiting for perfection.

• Great interpersonal skills that quickly enable effective relationships with key business partners.

• Analytical mind-set to understand and deliver those metrics that link marketing to commercial results, and apply those learnings to improve future regional activities.

• Ready to work in an international environment

• Proactive and energetic team player who values collaboration and can think both strategically and tactically.

Full Time / Part Time

Full time

Worker Type

Fixed Term Employee (Fixed Term)

Job Exempt (Yes / No)

No