Senior Manager, Web and Search Engine Optimization

Title: Senior Manager, Web & SEO

Location: Aurora United States

Job Description:

Position Summary

AudioNova is seeking a highly strategic and execution-focused Senior Manager, Web & SEO to own and scale our digital front door. This role is responsible for driving measurable growth in appointments, revenue, and patient acquisition through best-in-class website performance, SEO, and conversion rate optimization (CRO).

Corporate Office: Aurora, IL - Hybrid Schedule with two remote days

Salary: $137,800 - $168,000

Your role at AudioNova:

This is not a maintenance role. You will be expected to transform our website into a high-performing acquisition engine by integrating SEO, UX, analytics, and experimentation into a cohesive growth strategy, inclusive of emerging AI-driven discovery channels and search experiences.

Key Responsibilities

1. Own Website Performance as a Revenue Driver

• Lead end-to-end website strategy across AudioNova.com and supporting digital properties
• Translate business goals into site performance improvements (appointments, conversion rate, revenue)
• Identify and close conversion gaps across key journeys (clinic finder, eBooking, lead forms)
• Own performance and optimization of the eBooking experience as a core conversion product, including reducing friction, improving completion rates, and increasing speed to appointment
• Partner with call center and CRM teams to optimize total conversion (online + offline), ensuring high-intent demand is effectively captured, routed, and converted
• Partner with global and technical teams to improve site speed, mobile performance, and UX

Lead Advanced SEO Strategy

• Define and execute a comprehensive SEO roadmap (technical, on-page, off-page)
• Drive scalable organic growth with a focus on high-intent, local, and ecommerce queries
• Evolve SEO strategy to account for AI-driven search and large language model (LLM) experiences, including optimizing content, structured data, and authority signals to improve visibility beyond traditional search engines
• Partner with external agencies and internal stakeholders to ensure accountability to outcomes
• Own forecasting, performance tracking, and ROI measurement for organic search

Build and Scale a CRO & Experimentation Program

• Build and operate a high-velocity experimentation engine, prioritizing tests based on revenue impact and continuously scaling winning ideas across the funnel
• Analyze user behavior and funnel drop-off points to inform hypotheses
• Optimize key conversion points: appointment booking, lead forms, product pages
• Partner with analytics and media teams to ensure full-funnel visibility

Strengthen Analytics & Attribution

• Ensure accurate tracking across all web interactions (GA4, tagging, UTMs, booking flows)
• Partner cross-functionally to improve attribution from lead → appointment → revenue
• Develop dashboards and insights that directly inform investment decisions
• Identify and resolve data integrity issues impacting performance visibility

Drive Cross-Functional Execution

• Act as the primary liaison between Marketing, IT, Product, and Global teams
• Define requirements and prioritize development roadmap for site enhancements
• Advocate for North America conversion needs within global platform constraints, ensuring the site operates as a high-performing local acquisition engine
• Hold internal and external partners accountable to timelines and outcomes
• Influence senior leadership with data-driven recommendations

Qualifications

• 7-10+ years of experience in SEO, CRO, and digital product/web management
• Proven track record of driving measurable growth in traffic, conversion, and revenue
• Deep expertise in:
• Technical SEO (site architecture, indexing, Core Web Vitals)
• On-page and content strategy
• Conversion rate optimization and experimentation frameworks
• Strong analytical skillset:
• GA4, tagging frameworks, attribution models
• Ability to connect marketing activity to downstream revenue impact
• Experience managing agencies and holding partners accountable to performance
• Familiarity with emerging search paradigms, including AI-driven search experiences and LLM-based discovery
• Ability to operate both strategically and hands-on
• Strong cross-functional leadership and communication skills

What Success Looks Like

• Significant increase in organic traffic and high-intent visibility
• Measurable lift in website conversion rates and booked appointments
• Improved eBooking conversion rates and speed to appointment
• Clear, trusted end-to-end conversion visibility (online + offline)
• A structured, continuously improving experimentation engine tied to revenue
• Improved visibility across both traditional search engines and emerging AI-driven discovery environments
• Website positioned as a primary growth driver, not just a support channel

Why This Role Matters

AudioNova is making a significant shift toward digital-led growth. This role is critical to unlocking the full value of that investment by ensuring our website and organic channels are optimized to convert demand into patients and revenue - while staying ahead of how consumers increasingly discover and evaluate healthcare providers.

Statement of Other Duties: This document describes the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described.

We love to work with great people and strongly believe that a diverse team makes us better. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.