Senior Manager Influencer Marketing

Title: Senior Manager, Influencer Marketing - TikTok

Location: This role is hybrid and will require you to be onsite at West Chester, PA

• Pennsylvania
• Delaware
• New Jersey

Hybrid

Full-time

Job Description:

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

As the Senior Manager of Influencer Marketing, you will lead and innovate QVC and HSN's Influencer/Affiliate TikTok program and scaling partnerships to drive growth. You will collaborate with executive leadership and cross-functional teams, translating corporate objectives into actionable influencer initiatives that seamlessly integrate with broader marketing and business strategies.

Where You'll Work

This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, or NJ. Relocation assistance is not available for this role.

What You'll Do

• Own the comprehensive influencer marketing strategy, leveraging data for decision-making to drive business growth across QVC and HSN. Establish, build, and maintain relationships with influencers (200K+ network) and critical publishers, negotiating enterprise deals to strengthen the program.
• Manage a multi-million dollar budget, identify opportunities for growth, communicate forecasts, and significant updates to senior leadership, while ensuring alignment with channel calendars and brand standards.
• Research and test new business opportunities, liaise with the Marketing Account Manager for QVC Group, and partner with influencer networks to stay informed on industry trends and best practices.
• Launch, own and optimize affiliate loyalty program to drive incremental sales and retention.
• Lead and develop a team of 3-4 full-time employees.
• Oversee agency contributions to ensure alignment with strategic goals.
• Facilitate regular syncs with TikTok, maintaining an active role in weekly affiliate/influencer meetings with key stakeholders.

What You'll Bring

• Education: Bachelor's Degree or equivalent business experience in the marketing industry with strength in social media platforms
• 8+ years of experience in executing social media strategies that align with business goals, managing and mentoring teams, analyzing data to optimize performance, and effectively communicating insights to stakeholders.

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.