Senior Event Marketing Manager

Tilte:  Senior Event Marketing Manager

Job Description:

Location

United States

Employment Type

Full time

Location Type

Remote

Department

Marketing

We're looking for a Senior Event Marketing Manager to own Hatch's event presence end-to-end. From trade shows and field events to partner activations and VIP experiences, you’ll design the moments that elevate our brand, deepen customer relationships, and drive real pipeline.

This is a marketing-led role with the operational range to bring events to life. You’ll shape the story, coordinate the GTM plan, and handle core logistics while working with external support as you ramp.

Recently acquired by Yelp, Hatch operates as a standalone product and is expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline. We've driven $5.1B in revenue for our customers—and we're just getting started.

 

As our Senior Event Marketing Manager, you will:

• Own the playbook: Develop and lead an events strategy that hits marketing and revenue goals — awareness, engagement, pipeline, and retention. Choose where we show up, why it matters, and how we win.

• Run the full range: From owned conferences and executive dinners to trade shows and field events, you'll bring each format to life with the right approach for the audience and moment.

• Handle core logistics: Coordinate shipping, booth assets, swag, event technology, and vendor wrangling alongside our logistics partner — building systems that scale.

• Own the narrative: Define the messaging angle for each event and make sure every touchpoint is consistent. You'll brief and direct content needs — one-pagers, signage, booth copy — with support from the marketing team on production.

• Keep everyone in sync: Partner with Sales, AM, Partners, and Product to ensure everyone is working from the same goals, storylines, positioning, and outreach plan. You'll lead KBYGs and cross-functional coordination.

• Make the marketing engine hum: Own AM + marketing outreach streams and collaborate with Sales on theirs. Spin up landing pages and booking flows with support from design/ops. Integrate events into nurture and newsletter rhythms.

• Make us memorable: Come up with creative booth activations, swag ideas, and experiences that make people stop, engage, and remember Hatch long after the event.

• Track what matters: Measure pipeline impact: scans, meetings, SQOs, and closed revenue. Produce clear, actionable event recaps with insights and next steps.

 

 

Requirements

• 5–8+ years in event marketing (B2B SaaS or high-growth environment preferred).

• Strong messaging, content, and GTM instincts — you know how to craft a compelling story and align teams around it.

• Proven experience running events end-to-end, from planning to onsite execution.

• Comfortable collaborating across Sales, AM, Product, Partners, and leadership.

• Operational competence: vendors, budgets, timelines, shipping, onsite problem-solving.

• Experience with event platforms and tools (lead capture, registration systems, event portals, etc.).

• A data-driven approach to pipeline, performance, and ROI.

• Willingness to travel for key events (20-30% depending on event calendar).

 

 

Why Hatch

• Events are a key growth lever — you’ll play a central role in shaping how we show up.

• You’ll have creative freedom and the trust to build experiences that stand out in a crowded industry.

• You'll have a logistics partner in place during your first few months to help you ramp smoothly — then full ownership of the function.

• You’ll work cross-functionally with Sales, AM, Product, and Partners — high visibility, real impact.

• You'll help define and scale the future of Hatch's event marketing function.

 

What you'll get:

• Effective your first day: Full medical, vision, and dental

• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday

• Up to 14 weeks of parental leave

• Monthly wellness subsidy

• Work from home reimbursement

• Flexible spending account

• 401(k) retirement savings plan

• Employee stock purchase plan

• Compensation range for this position is $130,000 - $180,000 annually. You may also be offered a bonus and benefits.

 

We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

 

Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience.

 

We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).

 

Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role.

 

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us

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