Marketing Measurement Lead Data Analyst

Title: Marketing Measurement Lead Data Analyst

Locations:

Malvern, PA

Charlotte, NC

time type

Full time

Hybrid

job requisition id

172613

Job Description:

Responsibilities

• Execute flawlessly on marketing measurement and attribution products to build analytic insights that shape marketing strategy.

• Leverage SQL and Python to analyze marketing performance data, develop attribution insights, and evaluate marketing effectiveness across digital and offline channels.

• Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact.

• Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals.

• Evangelize measurement methodologies and experimentation best practices across the organization.

• Run periodic marketing performance assessments and "what-if" scenarios.

• Build consensus and influence stakeholders to gain confidence in methodology and drive toward a solution.

• Ensure products are scalable, accurate, and actionable across digital and offline channels.

• Participate in special projects and perform other duties as assigned.

What it takes

• Minimum of five years of related work experience.

• Undergraduate degree or equivalent combination of training and experience.

• Technical fluency with SQL and Python for querying, analyzing, and interpreting large-scale datasets

• Ability to translate complex analytical findings into actionable business recommendations for both technical and non-technical audiences.

The ideal candidate will have

• Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks.

• Experience collaborating closely with data scientists and data engineers to develop and operationalize measurement and attribution solutions.

• Exceptional communication and stakeholder management skills.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.