Manager, Marketing Data Strategy & Activation

Title: Manager, Marketing Data Strategy & Activation

Job Description:

Job Title: Manager, Marketing Data Strategy & Activation

Location: Nashville Gulch / Remote

Company: Asurion

Overview

Asurion is seeking a Manager-level individual contributor to lead Marketing Data Strategy and Activation across our portfolio of protection programs. This role sits within the Marketing organization and is responsible for ensuring data is effectively leveraged to power customer engagement, personalization, and campaign performance.

You will translate lifecycle marketing strategies into actionable audience, measurement, and optimization plans. Working closely with Lifecycle Marketing, Platform, and Data partners, you will lead hands-on campaign execution and optimization for lifecycle marketing programs and improve how data informs campaign decisions.

This role is ideal for someone who combines strong marketing acumen with technical fluency and thrives in turning data into customer impact.

Key Responsibilities

Marketing Data Strategy & Activation

• Own the end-to-end enablement of data for marketing use cases, including audience creation, segmentation, and personalization
• Translate marketing strategies (lifecycle, acquisition, retention) into data requirements that power execution
• Ensure reliable and scalable data flows into marketing platforms (CRM, CDP, email, SMS) to support campaign activation
• Partner closely with marketing teams to optimize targeting, timing, and messaging through data
• Continuously improve how customer data is used to drive engagement and conversion
• Ensure data quality and governance for marketing use cases

Marketing Performance & Insights

• Deliver actionable insights that inform campaign strategy, customer segmentation, and business growth
• Develop recurring reporting and performance readouts that help marketers assess results and make faster decisions
• Analyze customer behavior and campaign outcomes to identify opportunities for optimization
• Support test-and-learn frameworks (A/B testing, segmentation strategies, etc.)
• Translate data into clear recommendations that influence marketing decisions

Cross-Functional Partnership

• Serve as the data lead to the marketing team, representing marketing needs to data engineering and platform teams
• Drive alignment on priorities, ensuring marketing use cases are supported in enterprise data roadmaps and platform evolutions
• Communicate insights and data concepts in a way that is actionable for marketing stakeholders
• Advocate for scalable, marketing-focused data solutions
• Operate autonomously while staying aligned with marketing objectives

Qualifications

Required

• 5+ years of experience in marketing analytics, campaign analytics, or data-driven marketing roles
• Experience supporting email, SMS, push, or omnichannel lifecycle communication programs
• Strong proficiency in SQL and working with customer, campaign, and behavioral datasets
• Experience developing dashboards in Power BI or similar BI tools
• Experience partnering with marketers to improve targeting, measurement, and campaign performance
• Ability to translate marketing strategies into data-driven solutions
• Strong understanding of customer data, campaign measurement, and marketing KPIs
• Ability to clearly communicate findings to technical and business stakeholders
• Ability to work cross-functionally and influence decisions without direct authority

Preferred

• Experience with CRM/CDP platforms and marketing activation tools
• Familiarity with customer lifecycle marketing and personalization strategies
• Experience partnering with Data Engineering to support marketing use cases
• Experience in Google Analytics 4 (GA4) and other web analytics tools
• Exposure to experimentation frameworks and test design

What Success Looks Like

• Marketing campaigns are more targeted, personalized, and effective
• Marketers can easily access and activate the data they need
• Customer insights directly inform marketing strategy and execution
• Campaign performance improves through data-driven optimization
• Marketing views you as a critical enabler of growth and engagement

Why Join Asurion?

At Asurion, you'll have the opportunity to directly impact how we engage with millions of customers. You'll work in a fast-paced, collaborative environment where your ability to unlock data and drive insights will shape meaningful business outcomes.

NOTE: THIS JOB DESCRIPTION IS NOT DESIGNED TO COVER OR CONTAIN A COMPREHENSIVE LISTING OF ACTIVITIES, DUTIES OR RESPONSIBILITIES THAT ARE REQUIRED OF THE EMPLOYEE. DUTIES, RESPONSIBILITIES, WORKING CONDITIONS, PHYSICAL DEMANDS, AND ACTIVITIES MY CHANGE OR NEW ONES MAY BE ASSIGNED AT ANY TIME WITH OR WITHOUT NOTICE.

ASURION PROVIDES EQUAL EMPLOYMENT OPPORTUNITIES TO ALL EMPLOYEES AND APPLICANTS FOR EMPLOYMENT AND PROHIBITS DISCRIMINATION AND HARASSMENT OF ANY TYPE WITHOUT REGARD TO RACE, COLOR, RELIGION, AGE, SEX, NATIONAL ORIGIN, DISABILITY STATUS, GENETICS, PROTECTED VETERAN STATUS, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE OR LOCAL LAWS.

THIS POLICY APPLIES TO ALL TERMS AND CONDITIONS OF EMPLOYMENT, INCLUDING RECRUITING, HIRING, PLACEMENT, PROMOTION, TERMINATION, LAYOFF, RECALL, TRANSFER, LEAVES OF ABSENCE, COMPENSATION AND TRAINING.