Growth Strategist

Title: Growth Strategist

Location: Liverpool England GB

Type: Full-time

Workplace: Fully remote

Job Description:

Description

Growth Strategist
Function: Growth Strategy | Creative Strategy | Meta Performance
Reports to: Pod Leader
Core Responsibility: Drive profitable new customer growth for our clients through sharp Meta strategy, performance creative, and e-commerce thinking.
KPIs: New Customer Revenue Growth, Client Retention, Cross-Service Upsells
Salary: £45,000 – £50,000 DOE
Location: Remote-first (UK-based), with optional access to our London office (the Roundhouse in Camden)

Launch With Us is part of the Soar Group, one of the fastest-growing agency groups in the UK and the #1 rated independent Meta agency. We don’t just run ads. We answer the question every ambitious e-commerce founder is asking: how do you scale from 7 figures to 8?

We work with D2C brands at the point where things get serious. Scrappy start-ups that have found product-market fit and need a partner who can turn that into heavy, sustained scale. Our clients don’t come to us for maintenance. They come to us to grow.

We manage over £10M in paid media across Meta and TikTok for brands like Lucky Saint, Fem Fuelz, Butter & Crust, & Four Five.
We combine data-led media buying with creative that converts, and we’re now building the team to take us to the next level.

The Role

As a Growth Strategist at Launch With Us, you’ll own the performance and strategic direction for a portfolio of six D2C e-commerce clients. This is not a media buying role: that’s handled by dedicated Media Buyers in your pod. Your job is to think strategically across Meta performance, creative direction, and e-commerce growth, and to translate that thinking into results your clients can feel.

You’ll work closely with your Media Buyers to ensure campaigns are executed to a high standard, but the growth, strategy, insight, and client relationship sit with you.

Our Values

• Extreme Ownership: You win or learn. Never blame.
• Radical Curiosity: Challenge assumptions. Explore what’s next.
• Kind Candour: Say what needs to be said, with honesty and purpose.
• Client-Centricity: Think like an owner. Act in your clients’ best interests, always.

Requirements

• Meta Performance & Growth Strategy
• Own the growth strategy for a portfolio of 6 D2C e-commerce clients, with clear accountability for new customer revenue growth.
• Develop and maintain 12-month growth roadmaps aligned to creative, performance, and commercial goals.
• Use data from Meta Ads Manager, Triple Whale, and Shopify to identify opportunities, diagnose issues, and drive decisions.
• Set ambitious, data-backed KPIs across NC-ROAS, CAC, and eROAS. Hold yourself accountable to them.
• Lead strategy reviews and adapt your approach based on what the data is telling you, not what’s comfortable.

Creative Strategy

• Partner with Creative Strategists and content teams to shape briefs that drive performance.
• Use performance data to inform creative direction: angles, formats, hooks, and offers.
• Review creative output through a performance lens and provide clear, actionable feedback.
• Stay ahead of what’s working on Meta and bring fresh thinking to every account.

Client Leadership

• Be the primary strategic point of contact for your clients: building trust, managing expectations, and owning the relationship.
• Lead regular strategy calls, performance reviews, and proactive communication.
• Identify upsell and cross-service opportunities and bring them to your Pod Leader.
• Champion client retention by ensuring results consistently align with agreed targets.

Pod Collaboration

• Work closely with the Media Buyers in your pod to ensure campaign execution matches your strategic direction.
• Review campaign builds and performance output, providing clear direction when needed.
• Act as the strategic anchor of your pod: connecting creative, data, and execution.
• Share insights and wins across the wider team to raise the bar for everyone.

What Success Looks Like

0–3 Months

• Fully embedded across your client portfolio and understood the growth levers for each account.
• Built strong working relationships with your Pod Leader, Media Buyers, and client contacts.
• Demonstrating clear, data-led thinking in your strategy calls and performance reviews.

6 Months

• Driving measurable new customer growth across your portfolio.
• Running client relationships with confidence and proactively identifying upsell opportunities.
• Creative direction is visibly impacting performance across your accounts.

12 Months

• Recognised as a trusted strategic partner by your clients, with strong retention across the portfolio.
• Contributing to agency-wide thinking on creative strategy, Meta performance, and e-commerce growth.
• Clear path toward Senior Growth Strategist for those ready to step up.

Skills & Experience

• 2+ years of hands-on experience in paid social, growth strategy, or performance marketing for DTC brands within an agency or in-house e-commerce environment.
• Strong working knowledge of Meta Ads: you understand the platform, the mechanics, and how to read performance.
• Comfortable working with data tools including Triple Whale, Shopify, and Meta Ads Manager to inform decisions.
• Experience shaping or contributing to creative strategy: you know what makes an ad work and why.
• Clear communicator who can run a confident client call and translate complex data into simple recommendations.
• Organised and accountable: you can manage a portfolio of six accounts without dropping the ball.
• Growth mindset: you’re not precious about being wrong and you move fast when you spot an opportunity.

You…

• Take ownership: you win or learn, never blame.
• Are proactive, not reactive: you spot problems before clients do.
• Communicate clearly and honestly with clients and teammates alike.
• Are data-driven but creatively minded: you live at the intersection of both.
• Thrive in a fast-paced environment where high expectations are the norm.
• Care about getting results, not just looking busy.

Benefits

• Remote-first with optional Leeds office access
• 25 days annual leave + your birthday off
• Work abroad for up to 30 days per year (T&Cs apply)
• Company pension scheme
• Private health insurance after 6 months of service
• Life insurance with Smart Health wellbeing support
• Cash plan (dental, optical, physiotherapy)
• Structured 6- and 12-month progression plans
• Annual salary reviews tied to performance
• Monthly team incentives and Kudos reward scheme
• Christmas performance bonus
• Regular training and personal development

Progression Path

This role has a clear path to Senior Growth Strategist and beyond. As we scale, high performers will have the opportunity to take on greater strategic responsibility, larger accounts, and leadership across the pod structure.

Launch With Us is committed to creating a diverse and inclusive work environment where all employees have equal access to opportunities and everyone’s voice is heard. We welcome applications from all backgrounds regardless of race, gender, sexual orientation, disability, age, or belief.