Demand Generation Manager

Title: Demand Generation Manager - Mid-Market Banking

Location: Manhattan, NY United States

Job Description:

About the team

We're looking for a hands-on demand generation manager to own campaign execution in support of Alloy's mid-market banking segment and partner marketing motion.

This role sits at the intersection of campaign execution and partner activation, building and running the programs that generate pipeline from mid-market banks and credit unions, while also coordinating the marketing engine behind Alloy's growing partner ecosystem. You'll work closely with AEs, Partner Managers, and the broader marketing team to make sure every event, webinar, and campaign has strong follow-through from first touch to pipeline.

Reporting directly to the Senior Director, Demand Generation, this role also carries a dotted-line relationship with the Principal Partner Marketer, giving you close alignment to both the campaign strategy driving mid-market growth and the partner program priorities shaping Alloy's ecosystem motion. This is a high-execution role for someone who is organized, action-oriented, and eager to develop deep channel expertise within a team that's building scalable, repeatable campaign systems aligned to each of Alloy's key segments.

Alloy operates in a hybrid-work environment. We look to foster collaboration and community by having our local employees onsite three days a week.

What you'll be doing

Execute Campaigns Across the Mid-Market Partner Ecosystem

• Work closely with the Principal Partner Marketer to develop a campaign plan that is aligned to partner priorities, joint pipeline goals, and co-marketing commitments
• Market with: execute multi-channel campaigns with partners that highlight Alloy's integrated value proposition
• Market to: run demand programs targeting specific cohorts of partner clients and prospects
• Coordinate pre- and post-event logistics for partner conferences, co-hosted webinars, and field events — including outreach, follow-up campaigns, and lead handoff to Sales and Partner Managers
• Enable AEs with campaign briefs and outbound materials for seamless handoffs in campaign execution
• Leverage AI tools to accelerate campaign execution, including content iteration, audience targeting, and campaign setup

Build Repeatable Demand Programs

• Design and execute segmented nurture programs based on persona, funnel stage, partner relationship, and engagement signals
• Own performance of paid and digital channels (LinkedIn, Search, Reachdesk, and emerging programs) as part of integrated campaign strategy
• Test and iterate on messaging, audiences, and offers — bringing learnings back to the broader team and contributing to repeatable playbooks that scale across segments

Monitor Performance & Optimize

• Ensure consistent campaign tracking, tagging, and reporting in partnership with RevOps
• Monitor campaign performance from lead through to opportunity for mid-market programs
• Identify gaps in conversion and engagement and surface recommendations to the team
• Use performance data to continuously improve execution quality and efficiency

Who we’re looking for

• 3–5 years of experience in B2B SaaS demand generation, campaign management, or growth marketing
• Experience executing multi-channel campaigns — you've run programs across email, paid, webinars, and/or events and can speak to the results
• Familiarity with marketing automation platforms (Marketo or HubSpot) — you've built or actively managed campaigns and nurture flows, not just observed them
• Strong project management skills — you're highly organized, deadline-driven, and able to keep multiple programs moving simultaneously
• Comfortable working closely with Sales and partner-facing teams; you understand the handoff process
• Exposure to paid channels (LinkedIn, Google Search) as part of integrated programs is a plus
• Some experience with AI tools and a willingness to incorporate them into your workflows to move faster and work smarter
• Motivated by pipeline metrics and conversion outcomes, not just campaign activity

We're a lean team, so your impact will be felt immediately, and opportunities will grow as the company scales up. If this all sounds like a good fit for you, why not join us?

Alloy is committed to fair and equitable compensation practices. Below is the anticipated starting base compensation range for this role; however, pay may vary depending on job-related knowledge, in-demand skills, relevant experience, and/or geography. In addition to a competitive base salary, this position is also eligible for equity awards in the form of stock options (ISOs) as well as a competitive total benefits package. Your recruiter will be happy to walk you through the details and what compensation could look like for you specifically!

This position has a salary range of $124,000 - $150,000.

Benefits and Perks 

• Unlimited PTO and flexible work policy
• Employee stock options
• Medical, dental, vision plans with HSA (monthly employer contribution) and FSA options
• 401k with 100% match up to 4% of annual employee compensation 
• Eligible new parents receive 16 weeks of paid parental leave 
• Home office stipend for new employees
• Annual Learning & Development annual stipend
• Well-being benefits include access to ClassPass, OneMedical, UrbanSitter, and Spring Health 
• Hybrid work environment: employees are expected to work Tuesdays through Thursdays from our HQ in Union Square, Manhattan. Tasty lunches catered from a variety of local restaurants and frequent employee-organized cultural events contribute to our positive office energy. On Monday/Friday most employees Zoom into work from home while some take advantage of the quieter office.