Technical Content Marketing Specialist at Crawford Group

Remote | Part-time
Crawford Group

Technical Content Marketing Specialist

  • Content
  • Remote

Crawford Group (www.crawfordgroup.com) is seeking a Technical Content Marketing Specialist for a computer software client. The qualified Technical Content Marketing Specialist is a content writer who enjoys story telling and technical accuracy. The Ecosystem Marketing team is on a mission to grow a healthy ecosystem where developers help our customers extend and maximize tools in useful, trusted, and delightful ways. The company focuses on driving developer marketing, strategic partner marketing, and building awareness for our marketplace and apps.This is a remote, part-time consulting opportunity.

Responsibilities:

  • Author engaging developer-facing content including blog posts, ad copy, social posts, guides, contributed articles, landing pages, tutorials, and videos
  • Increase entrances to, and engagement (monthly active users) on, the developer site
  • Conduct ongoing analysis and insights into content performance; create SEO-rich content based on recommendations provided by the internal SEO team
  • Leverage relevant social channels to drive developer engagement
  • Partner closely with Developer Marketing, Developer Experience, and Platform Product Managers to craft and deliver compelling content that instills trust and incentives developers to build
  • Will spend time on Stack Overflow and find out what’s new in the world from HN
  • GitHub account

Requirements:

  • Enjoys the art of SEO and continuously monitor the performance of your content
  • Understand the motivations of a software developer
  • Has an understanding of software development practices and APIs
  • Is a creative problem solver who enjoys a good puzzle
  • Comfortable with data analysis and knows how to use data to revise a message, and how to craft a compelling story using data-driven insights

Location: Remote
Duration: Part-time, consulting
Rate: D.O.E., W2 consultant of Crawford Group

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