Senior Director, B2B Content Marketing at Maven Clinic

Remote
Maven Clinic

Senior Director, B2B Content Marketing

  • Remote

Maven is the leading women’s and family healthcare company. Named the #1 Most Innovative Company in Health by Fast Company in 2020, Maven advances women’s health, family planning, and diversity in the workforce by empowering parents to plan or start a family while growing their careers. Employers love Maven because it helps lower their healthcare costs while improving their ability to attract and retain women and working parents. Founded in 2014 by Katherine Ryder, Maven has raised $90MM, and is backed by Sequoia Capital, Icon Ventures, Oak HC/FT, Spring Mountain Capital, Female Founders Fund, Harmony Partners, and individual strategic investors Reese Witherspoon, Mindy Kaling, Natalie Portman, and Anne Wojcicki.

Maven is looking for an experienced healthcare marketer to develop and oversee its content strategy designed to reach, engage and influence employers and health plans. You have leadership experience in a B2B content marketing role, knowledge of the health benefits ecosystem, and a keen sense of what stories resonate with Maven’s prospective buyer. With insights from Sales, Product Marketing, and Clinical Research, you will develop the content strategy across all channels, including our blog, resource center, and industry events. The ideal candidate will be results-oriented, data-driven, and a creative storyteller.

Senior Director, B2B Content Marketing at Maven, you will:

  • Own the development and execution of our B2B content strategy
  • Develop buyer personas and buyer journey mapping
  • Shape Maven messaging to appeal to buyers at all lifecycle stages
  • Own and operationalize the editorial calendar across Marketing channels
  • Optimize our blog and resource center to drive lead conversion
  • Partner with our Clinical Research team to develop sustained storytelling around patient outcomes
  • Partner with Client Success to drive client advocacy and case studies
  • Lead Maven-owned research projects
  • Partner with our executives to develop presentations for key industry events
  • Test and scale new content formats, particularly video
  • Measure and report on content performance as a key contributor to revenue growth goals

We’re looking for you to bring:

  • 8+ years experience in a B2B content marketing role
  • Experience marketing to employers or health plans
  • Superb creative writing and editing skills
  • Strong commercial orientation and partnership with Sales leadership
  • Experience building and leading teams
  • Ability to effectively partner with creative teams on visual storytelling
  • A great team-player attitude

Helpful experiences and skills (if you don’t have them, you can learn them with us!):

  • Prior experience working in a high-growth start-up environment
  • Passion for women’s and family health

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits & Perks:

Mavens are united in their quest to improve the health and well-being of women and their families in our community. We seek to empower all of our team members to fulfill that mission and reach their full potential regardless of function, geography or experience level. That’s why we invest in our Mavens, who are our most important asset in achieving our mission. To that end, we offer:

  • Choice of great medical, dental, and vision insurance plan options, including a plan for which the premium for Mavens is 100% covered by Maven
  • Access to the Maven platform service and free Maven appointments for Mavens and generous credits for family & friends
  • Free One Medical membership
  • 401(k) plan
  • Unlimited paid time off
  • Monthly stipend for your choice of wellness benefits
  • Weekly stipend for a *free* lunch
  • One-time stipend to enhance your work from home experience (We will be working remotely until sometime next year!)
  • A variety of virtual team events such as musical performances, game nights & happy hours
  • 12 weeks parental leave and 2 weeks flexible time upon return
  • Annual professional development stipend
  • 1 month paid sabbatical after 5 years

Maven is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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