Senior Creative Manager at Coca-Cola

Location: Remote, US
| Full-time
Coca-Cola

Senior Creative Manager, Coca-Cola Trademark

locations

US REMOTE

US – GA – Atlanta

time type

Full time

job requisition id

R-77379

Location(s):

United States of America

City/Cities:

Remote

Travel Required:

00% – 25%

Relocation Provided:

No

Job Posting End Date:

Not Available

Shift:

Job Description Summary:

Focus, Scope, & Impact:

Reporting to the Coca-Cola Trademark (CCTM) Creative Director, this talent will architect and align stakeholders to the creative briefs, creative strategy, core creative idea and campaigns creative assets for some of the core strategies of Coca-Cola Trademark (base business and innovations). This individual will also deploy/operationalize all the creative work into deliverables (consumer-centric and shopper-centric/point of sale) that attends the connection plan both in the US and Canada.

Step change CCTM creative punch/footprint by :

  • Leading agency briefs and the creative process most of the time for global work (Global charter leader, in partner with CCTM Global Creative team) and sometimes for work that is specific to North America.
  • Influencing the quality and quantity of the creative work that is being led by creative peers in the global team and/or in other Operating Units.
  • Doing work that achieve the brand objectives and land the brand in culture

Provide strategic thought-leadership throughout the strategic process: guide adherence to (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process; help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s and global creative peers collective thinking.

KEY SUCCESS PARAMETERS

Education: Bachelor’s degree required.

Related Work Experience: 7 or more years of professional experience working with creative (primarily) and marketing strategy.

Experience working at and with world-class creative agencies and companies; a track record of inspiring big (ideally award-winning) creative thinking/work.

Passionate and connected to U.S. entertainment culture and esports/gaming culture.

Proven ability to work in a network, and collaborate across disciplines/ countries.

Interest and understanding of Web3 a plus.

KEY KNOWLEDGE REQUIREMENTS

MASTERY OF (REQUIRED)

1 Exceptional written and verbal communication skills : Articulate complex ideas in a clear, compelling manner

2 Team building and team player; collaborate with, INSPIRE and influence others

3 Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable creative strategies and breakthrough creative ideas and expressions.

BROAD EXPERTISE IN (GOOD TO HAVE)

1 Brand management/ marketing concepts

2 Planning, organizing, problem solving skills

3 Shopper marketing

Skills:

Brand Architecture, Brand Positioning, Channel Management, Competitive Market Analysis, Consumer Segmentation, Creative Development, Digital Media Strategy, Leadership, Marketing Objectives, Marketing Strategies, Media Planning, Problem Solving, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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