Product Marketing Manager at Healthgrades


Product Marketing Manager

at Healthgrades


The Product Marketing Manager will be responsible for managing and/or assisting in defining product strategy, messaging and positioning, as well as executing a variety of go-to-market plans including designing associated pricing/packaging, marketing assets, and sales training. Additionally, he/she will need to follow and evaluate competitive developments and industry trends while serving as an internal- and external-facing subject matter expert on the Healthgrades solution.

What you will do:

  • As a subject matter expert with hands-on, in-depth knowledge of users’ engagement with Healthgrades products and services, articulate client and market needs to internal stakeholders, influencing product and business development decisions
  • Manage launch processes, collaborating with Product Managers, UX Designers, Brand Managers, Operations Team, and the Sales Team
  • Craft messaging and positioning, as well as develop thorough and data-driven proposed pricing/packaging
  • Author, edit, and maintain marketing assets, including brochures, datasheets, case studies, white papers, multimedia tools, and campaign content
  • Participate in external facing promotional activities, including webinars and conferences
  • Develop and deliver Sales tools and training in support of product launches and more generally to encourage continued enablement of market-facing stakeholders
  • Maintain competitive information and market intelligence in an easily accessible format for sales and for application to product strategy
  • Use understanding of the competition and ecosystem, coupled with an understanding of the Healthgrades solutions, to provide client engagement and presales support
  • The Product Marketing Manager may be assigned different areas of focus but will be expected to serve as a subject matter expert regarding the Healthgrades enterprise solution set, generally as well as in market-facing circumstances.

What you will bring:

  • Experienced product marketing background with deep expertise in hospital business development functions and/or the healthcare payer industry.
  • 6+ years in healthcare IT, provider, or payer industry/setting; deep understanding of hospital technology needs
  • Understanding of evolving analytics techniques, enabling technologies, data uses and limitations
  • 3+ years product marketing experience
  • Experience/understanding of product management and software development
  • Ability to develop feature value and business value focused messaging for products
  • Willingness to roll up sleeves and do the work, while wearing multiple hats
  • Strong people and collaboration skills to interact with staff, colleagues and cross-functional teams, and third parties
  • Excellent communication and time management skills
  • Demonstrated poise and professionalism in a market-facing role
  • Experience strategizing and launching enterprise software solutions

Why Healthgrades?

At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and energetic work environment while setting the stage for your continued success.

  • Meaningful Work empowering consumers with data to make the right healthcare decisions for themselves and their families
  • Changing the Game – evolving, fast paced culture with career advancement opportunities
  • Community Builders- partnering with local charity organizations and wellness initiatives
  • Robust Perks generous PTO, 401k contributions, tuition assistance, entertainment discounts & more!

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