Product Marketing Coordinator at Pet Parents

Pet Parents

Location:  US Locations Only; 100% Remote

“Never permit a dichotomy to rule your life, a dichotomy in which you hate what you do so you can have pleasure in your spare time. Look for a situation in which your work will give you as much happiness as your spare time.” – Pablo Picasso

You’re passionate (especially about pets) and quick on your toes – the type of person who likes to jump into different situations and quickly become the problem solver through your awesome communication and decision-making skills. If you’re thinking, “Well that’s creepy, how do they already know that much about me?” – Keep reading. You might be the person we’re looking for.


  • Get Sh*t Done.
  • Set goals – and then squash them.
  • Work under pressure.
  • Pay attention to details & stay organized.
  • Use data to form ideas, then take action to bring those ideas to life.
  • Interact with fellow pet lovers.
  • Get your hands in a variety of different projects.
  • Be a part of a small, fun, & energetic team.
  • Learn & become an expert on different topics.
  • Grow professionally.

Pet Parents® Company Values:

Pets Are Family

We treat our pets just like we treat our humans. We believe pets deserve their own toy box. We spend more money on our pet’s haircuts than our own. Pictures of them take up more space on our phones than selfies. We research and care about what goes into our pets’ bodies. We celebrate their birth and adoption days. We cherish every moment we are blessed with their companionship.

We are dog people. We are cat people. We are pet people. Pets are family.

Man’s Best Friend

Whether it’s our customers or our pack, we value our relationships and always go above and beyond. We are caring and thoughtful about our customer’s experience. We strive to surprise and “WOW” with action.

Our team, known as our pack, relies on each other in order to accomplish our common goals. This means, keeping ourselves & each other accountable, being transparent, communicating clearly, and always thinking of others.

My Favorite Toy

Dogs are passionate about their favorite toy, bone, ball, teddy, stuffed porcupine, you name it. We get excited when we talk about the work we do. We love our favorite ball and love playing with it all day. We “nerd out” on the details. We are not waiting for the clock to hit 5pm. We leave it all out in the yard – we don’t half-a**. Our pack is passionate.

Every Sniff Matters

We are not surface level thinkers. We sniff & analyze everything, think deeply about variables and piece together different smells to form strategies, plans, and conclusions.

We are continuously questioning everything. Why do we do it this way? How do our customers feel? How can we do better?

Top Dog

We are the top dogs of our domains, if we’re not today, we will be and will work harder than the next to make it happen. We take ownership of our work and are constantly improving. We go the extra mile to push the boundaries to stay on top.

We do more with less. We’re resourceful. We work with a sense of urgency, but we work smarter, not just harder. We add value to everything we do, to move the needle.

Be A Tail-Wagger

Dogs are always excited, energetic, and happy – their tails always wag. We aspire to be tail-waggers like them. We are positive, no matter the situation. We find & embrace the good in all outcomes. Even if we piddle on the floor, we learn from our mistakes and continue on. We are playful and fun. We are always down for a game of fetch.

We know this is work, but we like to have a doggone good time doing it.

About Pet Parents®:

We were born from a pain point with our own pets. We leaped onto the scene at the beginning of 2016, at least doubling every year since. In 2020, Inc. ranked Pet Parents®as the #1 fastest growing company in Iowa, #378 of the Inc. 5000 fastest growing companies in America, also gaining us #1 fastest growing pet products company in the US.

Our brands and product lines are at the crossing of two macro pet industry trends, the humanization of pets, and a focus on pet healthcare. The stars have aligned for us and we’re clawing our way to seize this moment.

We love, love, love what we do and what our company stands for – and we get excited to show that through our hard work.

We’re a scrappy group of pet-loving bada**es looking for fellow top dogs to join our pack. Will it be you?

Your Role in Our Pack:

As a Product Marketing Coordinator, you will be the driving element for launching new products. You will coordinate product launches from beginning to end. You will lead & ensure new products launch strongly and existing products maintain and improve. You will lead & assist in product positioning, product packaging, messaging, competitive differentiation, and therefore ensuring to best enable our Sales and Marketing packs. You will bridge the gap between our Product Pack and Marketing Pack and be the catalyst to move the needle in bringing products to furbabies and fellow pet parents throughout the country & abroad.

You will ensure to be in flow with customer’s mindset by being highly empathetic and deeply understand their problems and how a potential product or our existing products can solve their needs. You will also simultaneously understand what other competitive options may exist and do and with that ensure we’re providing enough valuable differentiation to ensure we best serve the pets and their parent’s needs the most.

Responsibilities will include such tasks as, being a product expert on our products and others in the industry, product positioning, messaging, assist with steps in product creation, product packaging, organizing & coordinating product photography, videography, own initial product marketing material for both internal use and external, and most importantly overseeing product launches. This role will allow you to become a Pet Parents® expert, and through this, you will not only be a problem solver when it comes to tackling growth initiatives with our products but also in expanding & optimizing our various programs.

On top of launching, maintaining, & further building out our product portfolio you’ll also have the opportunity to collaborate and add to other marketing projects, design projects, product innovation, research, data management, sales funnels, the list goes on. You will anticipate needs, be a clear & concise communicator, and help serve as a go-to resource and problem solver for our fellow pet parents, as well as our pack members.

This role requires an uber-precise focus on customer empathy, project management, critical thinking, a sense of urgency, emotional intelligence, a keen sense of good design, creativity, problem solving, data analysis, execution, out of the box thinking, organization skills to help us launch kicka** products to serve furbabies and their parents.

You will wear many “hats.”

  • You will have the opportunity to become an expert in the pet industry.
  • You will use data to test & drive change for positive outcomes
  • You will lead, nurture, & optimize seed product marketing material that informs the rest of the Pet Parents® pack
  • You will help launch category-leading pet products to serve our existing 100,000s of customers and millions of more future customers
  • You will help expand & optimize a thriving product catalog
  • You will be a wizard in data analysis and sniffer of opportunities
  • You will spot trends, cause-effect dynamics, and bring ideas & plans to life
  • You will help set & be the steward across all channels & mediums of best in class product positioning, messaging, & competitive differentiation
  • You will work in a fast-paced environment with constant hands-on projects
  • You will also be an organizer, researcher, problem-solver & planner
  • You will have the opportunity to learn and grow far beyond this initial role. In fact, it’s our intention and goal to ensure that.

If this sounds appetizing to you and you’re thinking, “Hell yeah! Sign me up!” Let’s move forward to our “Must Haves.”

Must have at least 1 of the following:

  • Minimum 2 years of experience in a product marketing role
  • Minimum 2 years of experience in an industrial design role
  • Minimum 2 years of experience in a product management role
  • Minimum 2 years of experience in a digital marketing role
  • Minimum 2 years of experience in a product design role

*Bachelor’s degree required

  • You must also…
  • Love dogs and/or cats
  • Have a go-getter mentality
  • Have the ability to focus and get sh*t done
  • Always be willing to learn
  • Always be willing to come up with creative ideas
  • Have a problem-solver mindset and willingness to tackle any problem thrown your way
  • Be able to wear multiple hats (physically and metaphorically)

The “Treats” We Offer

(Some of the pawesome opportunities available at Pet Parents®)

  • Health, vision, & dental insurance
  • 401k with company match & profit share
  • Home Owner Bonus
  • Unlimited PTO
  • $50/mo gym/yoga/health club reimbursement
  • Parental Leave
  • Pawrental Leave
  • Flexible working hours
  • Kick-a** co-workers and great memories
  • Employee Discount
  • Company Events
  • Snack and beverage bar
  • New Furbaby Allowance
  • Unlimited growth potential for leaders of the pack
  • Leadership Development
  • Brand New Offices (end of 2021)
  • Beach Getaway

If our core values vibe with you, your potential role excites you and you’re down to join us in becoming the top dogs in the pet industry, let’s do this thing!

This is a full-time position in our Ankeny office for local candidates or U.S. remote for the right candidate.

Location: US Locations Only

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