Product Marketing – Associate at NinjaHoldings

Product Marketing Associate

• Chicago, IL – Remote OK
• Full-Time

NinjaHoldings was founded in 2017 by a team seeking to revolutionize the way everyday Americans interact with financial services. Through our NinjaHoldings and NinjaCard brands, we empower people overlooked by traditional financial institutions to take control of their finances via a full suite of digital banking and lending products, providing incentives and rewards along the way as we guide them on a path to financial improvement. Through our NinjaEdge brand, we help companies better understand their customers by offering a package of bespoke underwriting, fraud detection, and analytics services. With offices in Chicago, Miami, and around the world through the power of remote work, we are a lean and innovative team always seeking like-minded talent to join us in our fight to disrupt consumer finance.

Description

As a marketing generalist, you will be responsible for the support of our mix of marketing channels used to drive new and existing customer growth. You’ll gain exposure to a wide range of channels and assist our senior team members in the development and optimization of the new channels. We’re looking for someone with an understanding of the basics of marketing and UX design, who is also eager to expand their knowledge in a varied, fast-paced environment.

Key Responsibilities:

• Provide support for the execution of company goals for the mix of marketing channels used at NinjaHoldings (lead providers, direct mail, SEO, affiliates, etc.)
• Develop, test and optimize marketing strategies to drive new customer growth and increase engagement
• Manage the lifecycle of your experiments; building, launching, analyzing and iterating upon A/B tests to improve the overall customer experience
• Monitor performance of marketing channels, investigate anomalies, problem solve to fix issues, and identify opportunities
• Collaborate with management, other departments, and business units to create innovative, measurable marketing communications ideas
• Utilize competitive marketing research and product intelligence to understand the competitive landscape
• Evaluate the effectiveness of key marketing communications activities in terms of conversions, customer response, publicity value and member success
• Maintain a consistent track record of developing successful customer journeys that support key conversion metrics
• Work with our PM and engineering teams to create requirements and assist with the development of marketing related features

Requirements:

• BA/BS in Economics, Marketing, Business or equivalent job experience
• 2-3 years of marketing experience
• Exceptional written communication skills are required
• Proven experience with marketing, project management, testing and reporting is important for success
• Ability to communicate complex ideas in easy-to-understand language
• Must be self-directed with excellent follow through and initiative capabilities
• Strong understanding of core marketing and communication principles and strategy
• Working SQL knowledge and experience working with relational databases, query authoring (SQL), as well as working familiarity with a variety of databases
• Ability to work in a dynamic and fast paced environment; ability to meet deadlines and be flexible to changing priorities; ability to efficiently manage time based on business priorities

Additional Pluses, but Not Requirements:

• Experience with email marketing
• Experience with SQL
• Experience working with specialty finance or FinTech
• Experience with affiliate referral marketing

Benefits:

• Competitive salary and benefits package
• Fun, fast-paced work environment
• Dynamic start-up culture
• Ability to make an immediate impact in a growth stage company
• Remote working with convenient downtown Chicago office
• Equal opportunity employer