Performance Marketing Manager at MoxieLash

Performance Marketing Manager

Summary:

We are looking for a Performance Marketing Manager to optimize the ROI of Moxielash’s digital marketing efforts.

This position is remote and can be based anywhere in the US.

Essential Functions

• Manage and coordinate internal performance marketing initiatives with relevant functions.
• Manage external stakeholders related to performance marketing, including agencies, social influencers, complimentary merchant partnerships, and remarketing ad managers
• Collaborate on high performing content magnets. Lead direction on copy, design, strategy, targeting, testing and analysis of ad and performance campaigns.
• Use relevant tools to analyze traffic data and glean insights. Measure campaign effectiveness.
• Implement data driven decisions; measure performance from brand reach to conversion rate.
• Meet and improve on performance KPI’s like CPA, CPL, CPC, CPM. Analyze ROI per campaign and recommend modifications to budgeted advertisement spend and relative allocation.
• Track effectiveness of multichannel marketing programs (e.g. webinar, podcast, email, blogs, events). Propose and implement improvements.
• Manage paid media agency partners; explore emerging channels and trends (e.g. AR, VR).
• Present key findings and best practices to stakeholders and executive management.

Experience And Qualifications

Required

• 3-5 years of relevant experience in similar role in the Digital Marketing and/or eCommerce marketplace, ideally in cosmetic goods or consumer industry.
• Strategic vision with deep knowledge of latest trends and developments in the digital industry.
• Hands-on experience in multi-channel marketing, handling of affiliates and agencies.
• Hands-on experience in performance marketing platforms, such as HubSpot and BuzzSumo.
• Hands-on experience in PPC advertising (Google AdWords, Facebook Ads, etc.).
• Advanced knowledge of SEO principles (landing pages, keyword optimization, copywriting, etc.) and web analytics (e.g. Google Analytics, WebTrends etc.) including Google AdWords.
• Strong analytical skills and a data-driven approach to problem-solving.
• Excellent leadership and organizing skills. Result driven detail oriented attitude.
• Analytical and creative thinking; outstanding communication and interpersonal skills. Ability to communicate with and influence senior executive positions.
• High levels of motivation and ethical standards.

Academic Qualifications

• BSc/BA in Business Administration, Marketing and Communications or comparable field. May be offset by outstanding experience in relevant field and/or role.

Preferred

• MBA degree is a preferred.
• Professional chartered marketer (CIM) is a plus.
• Familiarity with AI/ machine learning/ statistical tools (e.g. R, Stata, Python) is an advantage.

BONUS if you…

• Love a close-knit family feel.
• Are passionate and excited about the beauty industry.
• Like to have a laugh and have fun!
• Enjoy reading books and learning.
• Thrive in a fast-moving, agile and dynamic work environment.
• Turn your video ON during zoom meetings so we can see you!