Paid Social Marketing Manager at Instacart

Remote | Full-time
Instacart

Paid Social Marketing Manager

San Francisco, CA – Remote

We’re transforming the grocery industry

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Since 2012, we’ve been working towards creating a world where everyone has access to the food they love and more time to enjoy it together.

Groceries delivered to your door in as little as an hour. It seems simple, right? Well, it’s more complex than that. From re-routing deliveries during snowstorms, to connecting customers with coupons and deals for their favorite brands, to updating over half a billion grocery data lines every night…our efforts bring Instacart closer to being the operating system for the grocery industry.

OVERVIEW

Our digital marketing team is highly analytical, moves fast, and is focused on one thing: getting more people to shop for groceries using Instacart. We’re looking for a talented digital marketer to join us. This person will be working directly with senior leadership across different teams and will be making a big impact on overarching company goals. Join us!

ABOUT THE JOB

  • Drive user acquisition through social platforms (Facebook, Instagram, TikTok, Snapchat, and Pinterest)
  • Set-up, optimize and scale multi-million dollar paid social campaigns
  • Work cross functionally as the primary stakeholder building & managing scalable end to end creative testing processes
  • Support company initiatives by planning and driving paid social marketing efforts
  • Identify opportunities for campaign optimization – audience targeting, bidding, ad copies and landing pages – and implement a test plan
  • Work with creative team to develop innovative and high-performing assets across all devices and formats
  • Develop a channel strategy to meet both short term and long term acquisition goals
  • Provide data-driven recommendations to scale acquisitions, efficiently
  • Track, report and present campaign performance with internal stakeholders

ABOUT YOU

  • 3-5 years managing paid social campaigns in-house, across major social platforms (Facebook, Instagram, TikTok, Snapchat, and Pinterest)
  • Strong analytical skills: effectively analyze large data sets and provide actionable insights
  • Deep knowledge of incrementality testing and experimentation
  • Expert in scaling paid social campaigns efficiently
  • Experience establishing and managing paid marketing creative testing processes
  • In-depth knowledge building paid social campaigns
  • Thorough understanding of acquisition marketing and latest paid social trends
  • Experience working cross functionally with product, engineering, analytics, and design teams to grow channel
  • Detailed oriented
  • Comfortable in a fast-paced and dynamic environment
  • Passionate about finding the ideal customer experience
  • Experience with analysis application: Excel, Snowflake, Periscope, or similar

Preferred Qualifications

  • SQL experience
  • experience in the on-demand economy
  • Past experience working with product catalogs of over 10k+ SKUs
  • Bachelor’s degree or equivalent

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