Marketing Operations Manager at Getaround


Marketing Operations Manager


Getaround is a peer to peer carsharing marketplace, providing people with a flexible and contactless way to book and share cars from nearby car owners. We’re looking for a Marketing Operations Manager to support the development of our marketing tech stack and data pipelines, code beautiful emails that inspire and delight our customers, and flawlessly execute automations and multi-channel campaigns that drive true business impact.

The Getaround marketing team is lean and resourceful- we’re looking for someone who is a self-starter and excited to be part of a growing team. The right candidate for this role will have exceptional problem-solving skills and a proven track record of working successfully across all functional teams- including marketing, growth, data, product, and sales.

What You’ll Be Doing…

  • Marketing System(s) Operations
  • Continually learn, research, recommend, and implement email and marketing automation best practices
  • Work alongside CRM Manager to support and enable campaigns and lifecycle automations across email, in-app, push, and web push messaging
  • Optimize Marketing Sales funnel by working closely with sales to support lead routing and piping issues
  • Strong understanding of segmentation practices and list cleaning/filtering
  • Drive efforts to integrate 3rd party tools for new and existing communication channels

Data Management & Analytics

  • Structure data across multiple data sources maintaining good database hygiene and compliance with global opt-in laws and regulations
  • Implement data pipelines between Customer Data Infrastructure, Marketing Automation Platform, and Analytics tools to collect and leverage user attributes, engagement and conversion data
  • Monitor and report on the effective flow of data through our systems, programs, and processes

HTML Development for Email & In-app messaging

  • Develop mobile-responsive HTML emails and in-app messages using HTML, CSS, advanced scripting, and media queries
  • Validated experience in campaign-based A/B testing, execution, and analysis

What You’ll Need…

  • 3+ years of Iterable platform experience (alternate ESPs and marketing automation platforms will be considered)
  • Experience working across various growth CDPs (Attribution, Segment, Iterable, Google Analytics) and managing the data and information flows between them
  • Technically capable, excellent communicator, and a desire to improve processes
  • Strong analytical skills. Loves working with data. Strong SQL skills desired
  • 3+ years of front end email development experience (portfolio examples preferred)
  • Strong adeptness for troubleshooting user data, workflow errors, and operational gaps
  • Experience supporting and enabling mobile channels – including push, in-app, SMS.

Additional Awesomeness…

  • Experience in new tool investigation, POC, and implementation
  • Design experience in figma, photoshop
  • Knowledge of sales ops (ex: lead scoring, funnel tracking)
  • Experience in web operations (forms, routing, etc.)

Perks and Benefits

  • Platinum plans for medical, dental, and vision take excellent care of you and your family
  • Robust 401(K) to help you save and plan for retirement
  • Fully Remote Company
  • Flexible PTO (we mean it!)
  • Subsidized monthly gym membership to keep you strong and flexible
  • Education stipend to promote your career development and growth
  • Monthly Getaround credits and discounts for your friends and family
  • Transit subsidy to help with your commute or weekend plans

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