Marketing Manager at LendingHome

Remote
LendingHome

Marketing Manager

LendingHome is a real estate tech company. We won our leadership position in the hearts and minds of our customers by leveraging technology and data to solve their financing needs, and are now building on that success to offer them additional services to help them build and grow their businesses.

The Team

With our built-from-scratch technology that covers every stage of the loan process, LendingHome has opened access and simplified a way for real estate investorsboth novice and experiencedto get financing, generate wealth, and build businesses. Since founded in 2013, we have funded over $7 billion dollars worth of loans across about 32,000+ projects, becoming the nation’s largest hard money lender. Combining the best technology and the most knowledgeable people, LendingHome has grown to a team of over 300 and has won many awards over the years including Forbes Fintech 50, Finovate Awards: Best Digital Mortgage Platform, Fast Company’s Most Innovative Companies, and many more. LendingHome is uniquely positioned to become the next great financial services brand powered by the most advanced mortgage platform in the world.

  • Loans funded: More than $7 billion
  • Market Share: Increased from ~2.5% in Q1 2020 to over 5.5% in Q3 2020.
  • Financial Impact: Since April 2020, LendingHome has been profitable every month, a rarity for a fast growing fintech company.
  • Geography: Lending in 28 states, which account for more than 80% of the nation’s real estate market
  • Homes financed: About 32,000
  • Principal and interest returned to investors: More than $5.18 billion
  • Employees: About 320 employees, scaling to 400 in 2021

This is a position that can be based anywhere in the United States, remote or in-office. Our hybrid distributed workforce philosophy allows us to find the best talent in the country and build diverse teams, while allowing our teammates to work from the location that works best for them, whether that is their home office or one of our office locations. We have offices in San Francisco, CA and Pittsburgh, PA for those of you that live local and want to work from the office. We also plan to use these spaces to bring together teammates and drive creativity and innovation.

The Role

We are looking for an experienced Marketing Manager to help us build our brand and market our mortgage lending experiences and customer orientated products in the real estate domain.

You’ll be responsible for building and managing marketing programs that build our pipelines to acquire new customers as well as support & excite our existing customers. Leveraging an integrated approach of both online and offline marketing channels, you’ll build campaign assets while maintaining a consistent brand narrative.

You’ll need an eye for quality and attention to detail, along with an ability to grasp and present our products’ value proposition in a way that resonates with our audience and takes the LendingHome brand to the next level.

Responsibilities:

  • Manage all aspects of your campaigns for the channels you support to ensure operational excellence, impressive deliverable quality, and adequate stakeholder management. Evaluate key performance metrics and find opportunities for further optimization.
  • Own the consumer journey by developing new content and ways to distribute it through both media and owned channels.
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
  • Implement positioning and messaging that resonates with our target audiences.
  • Author and deliver creative briefs grounded in insights and incorporating input from relevant teams.
  • Collaborate with in-house creative team and agency partners as they translate strategy into consumer-facing assets.
  • Develop best-in-class execution ideas to bring the creative idea to life through partnerships, social strategy, events, and more.
  • Become an expert on LendingHome’s brand, products, and target customers.

Qualifications

  • 5+ years of generalist marketing experience, preferably in a fast-paced environment.
  • Degree in Marketing, Communications or related field of study preferred.
  • Experience in managing integrated, multi-channel, consumer marketing programs and have worked closely with in-house creative partners, creative & paid media agencies.
  • Track record of amazing customer experiences that deliver results.
  • Self-starter with collaborative mindset with a passion for bringing a story to life across contexts and functional channels (eg, experiential, advertising, press).
  • Strong attention to detail and comfortable handling multiple ongoing programs with varying priorities, deliverables, and deadlines.
  • Ability to understand data, derive impactful insights, and bring clarity to opportunities.
  • Excellent communicator (both verbally & written).
  • Familiarity with creating clear KPIs and measuring the success of campaigns through the funnel.
  • Partner effectively with cross-functional teams, including sales, product and product marketing, creative and data science teams
  • Nice to have, but not required: you love real estate or finance.

Benefits and Perks

  • Career Growth: We foster an environment that encourages opportunities to use your voice, make an impact, and move towards your long-term goals.
  • Lunch & Snacks: Hungry? We have you covered! Enjoy catered lunches and Bagel Wednesdaysand don’t forget to take your pick of healthy snacks and drinks daily from our fully stocked kitchen.
  • Work-life Balance: With our flexible time off policy, you can enjoy a well-rounded lifestyle while easily balancing work, travel, loved ones, and passions.
  • Family Matters: We know your role here might not be the only one you have. Enjoy your job as a parent and welcoming your new bundle of joy with our competitive parental leave policy.
  • Commuter Benefits: Travel from A to B without the stress. We help you save money on your commute to work with pre-tax deductions and a monthly stipend.
  • Product Ownership: We recognize your hand in making our business great. With offered equity, you can claim your stake in our growth.
  • Health Insurance: Your well-being is important to us. Our comprehensive medical, dental, and vision plans ensure that your mind and body are in good keeping.

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