EF Capital Marketing Specialist at Empire Flippers
Location: International, Anywhere; 100% Remote
Want to be part of something different?
You can when you work with us.
We are looking to bring on another talented hire to join our EF Capital team starting September 12th, 2022.
While the role will require you to put in some hours during US time zones, the role itself is location independent, allowing you to work and live anywhere in the world. Whether it’s a beach in Bali, the side-streets of Tokyo, or a villa in Mexico – the choice is yours.
We’re looking for entrepreneurial self-starters, excited about building a new division of an established, exciting internet company. You’ll help build this new venture from the ground up, but with the guidance and expertise of a management team who’s already done it successfully.
You’ll be plugging into a network of business professionals who invest, buy, and run successful, profitable internet companies. You’ll be working with other driven professionals and mentored by a management team that truly wants to bring the best out in you.
The industry is going through a period of explosive growth and our company is on the bleeding edge of investing in online businesses. This new asset class has been exploding in recent years and we need your help to scale.
This is the position we wished we had when we were starting out! A remote position in a kick-ass remote company that works and plays hard.
Ready to get started?
If this sounds like an exciting opportunity for you, then read on to learn more about our company and how to apply for the position!
So What is a Marketing Specialist?
A Marketing Specialist is a marketing professional who works on many different marketing channels for EF Capital. The high level responsibilities include testing and scaling strategies for attracting users, managing the creation of marketing materials, and taking a leadership role in executing marketing projects.
You will be responsible for identifying, testing and scaling strategies for attracting high quality sign ups through different marketing channels (organic & paid traffic, referral and affiliate marketing, collaborations etc.). In the process you’ll need to develop lead tracking capabilities that will let us know which channels are working best.
You will also be responsible for managing and nurturing incoming leads. This includes developing audience segmentation and managing the production of both value and sales-oriented content. To achieve that you will be managing our in-house content specialists and outside contractors to set the content calendar and produce email newsletters, sales marketing collateral for our webpage, blog articles, and social media posts.
Although this isn’t a writing job, you should be very comfortable with writing and should be ready to produce any type of content that may be needed. You should also be comfortable taking a leadership role and be responsible for a project, since this job will require managing project plans, setting KPI’s and timelines, creating and adhering to budgets.
If you’re selected, and after a six month probationary period – assuming it’s a good fit for everyone – you will be invited to join our team officially, where you will become a fully fledged Marketing Specialist.
What’s Our Story?
EF Capital is the latest division of Empire Flippers that enables investors to own fractional pieces of high-growth internet businesses. This is done by providing a marketplace to match up passive investors and experienced online business operators to purchase and run profitable online businesses.
Empire Flippers was started back in 2011 as a place to buy small advertising sites. The company was started by two founders working from home and now has over 100 people working all around the world, successfully selling more than $410,000,000 in online businesses.
The goal remains simple — connect the sellers of high quality businesses with entrepreneurial buyers.
The problem EF Capital solves is that buying an online business requires a particular skill-set — one that many investors, high net-worth individuals, and investment funds just don’t have. This skill-set issue is a limiting factor that, once solved, could open the floodgates in taking this asset class mainstream.
Empire Flippers has already established incredible market demand. The company has more than $5.5 billion in verified liquidity from potential investors with more being added every month.
EF Capital is in a unique position to pair investable capital with our established network of accomplished and experienced entrepreneurs and portfolio managers.
In our first year we successfully completed 3 Rounds of EFC funding $18.5M+. Our Round 1 and 2 operators are growing their businesses and our Round 3 operators are in the process of deploying capital. We’re now ready to expand the program so that we can start operating at even greater scale.
That’s where you come in!
What’s the Opportunity?
Becoming a Marketing Specialist will put you in a critical role at EF Capital.
You’ll be joining a very fast-paced team in a high-growth environment. The work will be challenging and you may find yourself wearing several different hats along the way.
While we have the support and backing of a larger established company and brand, it’s not wrong to say this will compare closely to a rapidly growing startup in the financial services sector.
You won’t be another cog in the wheel of some larger corporation. You won’t be employee #30492 looking to skate by and hope that your peers or supervisor can cover for you. You’ll be an absolutely critical player in a company with big expectations and opportunity.
Your work ethic and skill-set will have a direct impact on our growth. You’ll gain access to our Rolodex, receive direct training, mentorship and support, and gain valuable insights into the online business space that no course could ever teach you.
You’ll be working right away with savvy investors, successful entrepreneurs running dozens or hundreds of sites, and portfolio owners and management teams running global product brands.
Do you want a seat at the table? A real shot to be a leader and have a voice in a fast-growing industry?
If we’re a good fit for each other, that’s exactly what you’ll get with this position.
What’s This Marketing Specialist Position Like?
While you can expect to work hard and wear many different hats, we’re not terribly corporate. Empire Flippers has been an INC 5000 company for a number of years, but we’re completely bootstrapped, have no board to answer to, and are focused on results, not politics.
You’ll find much of the same at EF Capital.
When you first come on board as a Marketing Specialist, you will start learning more about our industry before jumping into the job. First you will learn about the different types of online businesses available for sale on Empire Flippers. Then you will learn about EF Capital. You will become well versed in all of our processes, from how investments are structured down to the intricacies of business acquisitions. You will learn about what each department in the company does and who to work with to accomplish your projects.
Once you have the basics down, you will start working with our team, contractors, and customers directly. This is not a sales role but you will spend a significant amount of time collaborating with others and must be very comfortable jumping on calls and collaborating with other team members when needed. You will wear many different hats and will need to prioritize projects based on urgency and importance.
You might be wondering, though … What will your daily work routine really look like once you’re up and going?
While you will work on many different things and each day could look different to the next, here is an example of potential tasks:
- Test and manage successful marketing campaigns across different channels (paid and organic, referral and affiliate, social media, collaborations etc.)
- Track all marketing metrics across the funnel and implement audience segmentation
- Set the content calendar and own the creation of marketing collateral (by writing and managing writers)
- Work with in-house writers and contractors to produce creative assets; set timelines, budgets and project plans
- Work closely with Sales and the rest of the team to figure out ways to improve our existing process and create a better experience for both investors and operators
- Review other investment platforms regularly to ensure we are staying competitive
- Funnels – ideally experience with creating and improving funnels
What Skills Are Needed?
We believe in hiring people who are a good fit with us culturally. We want people who are hungry to learn, but also people that will be fun to work with.
However, that doesn’t mean we aren’t looking for a certain kind of skill-set.
You must have an affinity for marketing. You have either worked as a marketing specialist previously or are actively learning about digital marketing. You also enjoy a writing challenge and are able to distill complex financial ideas into simple language. Any background in e-commerce or online business is also helpful. However, we are looking to train the right person, so if you don’t have that experience, don’t let it stop you from applying.
- You’re a problem solver. You will face obstacles and challenges. It will be up to you to make sure those challenges are met head-on and solved for all parties in the deal. You have diehard organizational skills and are able to set and adhere to deadlines.
- You need to be a team player. You’ll be working closely with multiple teams and contractors. You need to be good at communicating your thoughts and getting buy-in from colleagues. Having a deadline focus and being able to knock down barriers to getting stuff done is essential to thriving on our team.
- You’re excited about expanding the EF Capital brand. We love hiring people that are passionate about the online business industry. We want you to be on board with our mission, participate in industry conversations, and get people excited about working with us.
What’s the Lifestyle Like?
Our company is built on a culture of remote work, travel, and living life on your terms. Being a location-independent full-time position is one of the many benefits!
We aren’t going to chain you to a cubicle. You’ll be free to work anywhere in the world that serves you best. The choice is yours. You won’t be some badge number in the corporate machine. We will want your input and insight. As you gain more experience, we are going to rely on you to make our process better and smoother for our investors and operators.
We require all new hires to work in-person with their manager for the first few months to get up to speed quickly and create a close knit group. After that, employees are free to live anywhere in the world. For this position we will be hosting a 2-month in-person training in Thailand with the EF Capital Team. The in-person training is required so please be sure you are able to attend before applying for the job.
Our company holds biannual meetups where we gather in a fun location and collaborate over the latest projects and ideas. The purpose of the meetup is team building — we make sure there are a variety of activities outside of company presentations and breakout sessions. Our meetups were on hold for 2020, but in 2021 we were able to gather together again as a team for a fun filled week in Las Vegas!
For the first 6 months, you will be paid $3,000 USD per month during the probation period. After 6 months, you will be gradually introduced to our compensation plan and will have paid, international healthcare coverage. Within 12 months, you can expect to be earning $60,000 — $80,000 USD per year depending on performance. With this being a new venture, there is a lot of opportunity to move into management roles with significantly higher pay.
Love It. What’s the Catch?
We love our team and our work, but that still means you will need to perform up to our expectations. Hopefully, you will exceed those expectations and take us to new heights with the skills you bring to the table.
We love to play and travel. A big part of our company is about experiencing what the world has to offer and going after it. That being said, we also work awfully hard.
Sometimes we have to work weird hours. It is not uncommon to take a 3 a.m. phone call if you’re in Thailand to connect with someone over in the U.S. Or vice versa. You will need to be someone who is ultra-flexible. Our business is truly global, and we have customers in every corner of the world.
Sometimes we really do work next to the beach. We might take a long break in the middle of the day, but burn the midnight oil with a 12-hour work day through the night. That isn’t every day, but it does happen when we need to finish a project or answer a client’s series of questions, so you’ll need to be prepared for that.
A lot of people would love to have a side gig or a gap year experience that allows them to travel the world before finding a job back home. That is not this job.
We want you to become a long-term employee with us. Ultimately, we want this position to grow into a profitable career for both you and the company. Also we’re looking for people who can step into management roles as the company grows.
The Details to Keep in Mind
Remember, we’re not going to throw you into the fire right away. As you get better acquainted with our company and processes, you will dive into tasks, starting off with plenty of guidance and later working more independently.
Our team will review every application that comes our way. If you’re a good fit, we will schedule an interview. Typically, we do two rounds of interviews before we decide.
The cut-off date for applying is July 11th. Applications will be reviewed as they come in, so apply early. Expected start date is September 12th.
If this all sounds overwhelming yet exciting to you, then apply! You might be surprised how perfect you are for this role.
How Do I Apply?
Here is the sequence of events we use when hiring our new team members:
- You record a YouTube video* explaining who you are and why you’re a good fit for the position, fill out an application, and submit it by July 11th, 2022.
- We review submissions and schedule interviews in mid to late July.
- Second interviews are done late July – early August, and a final decision is made.
- The chosen applicant will be announced with a start date of September 15th, 2022.
We will only accept submissions that include a YouTube/ Loom URL. Please leave the video “unlisted” in preferences and share the link with us. The quality of the video doesn’t matter, and there are no bonus points for editing. We simply want (up to) three minutes of you explaining (based on your previous experience):
- Why this position is an excellent fit for you and us
- Why you think you’re a good fit to work with our prospective customers
If you’re thinking about applying, but are worried you might not have enough (insert excuse here) — don’t worry. If you want to build something more than just a 9-to-5 job, then click the “apply” button below.
We have a no side project policy: we do not allow any ownership, association, or affiliations with online businesses or websites. If you are the owner of an online business, then you will be expected to either sell the business before you join us or sunset it upon accepting a job offer from us. If you are not comfortable with this, please do not apply.
A background check is required.