Director of Marketing at Visme

Location: Remote, US
| Full-time
Visme

Director of Marketing

Full Time – Remote

With over 11 million users from more than 120 countries worldwide, we are looking to take our SaaS tool to the next level of growth, fueled by stand-out marketing initiatives that will position Visme as a voice and brand leader among marketers, designers, business leaders, entrepreneurs, and educators.

Visme is looking for a seasoned Director of Marketing to help lead our marketing strategy. As the Director, you’ll be in charge of creating, managing, and executing new (and refine existing) avenues. You’ll have the opportunity to work closely with our CEO to measure and analyze our marketing initiatives.

Your goal is to help refine our messaging and attract more power users in each segment of our target market (enterprise, SMBs, education, and individuals), making sure they have a great user journey and maximize paid conversions.

This role requires a deep understanding of online marketing and a proven track record with other successful brands, particularly other SaaS products.

Insights from the top

This role is the right fit if:

  • You have successfully led and scaled product marketing strategies at a SaaS platform with millions of users globally
  • You’re an awesome leader, people love working with you. You have a knack for making people feel like they’re appreciated and allow them to shine. You create an environment where everyone feels like they can bring their best self to work and you support them 100%.
  • You’re super organized. You love putting together processes in place to make sure all team members are aware of their responsibilities at all times and have clear expectations
  • You’re an experienced content marketer who knows on-page and off-page SEO in and out. We’re an inbound company.
  • You’re well-versed in paid advertising on various platforms. Know how not to rely on them but use them to your advantage at times.
  • Ability to think strategically (beyond just the moment), and synthesize all available information to come up with solutions with tangible impact.
  • Data-driven and results focussed. You love dealing with both quantitative and qualitative data tracking, measuring, and evaluating outcomes to demonstrate the impact of your campaigns.
  • You’re a hustler, this is not a 9-5 job. A lot is dependent on you.

Things you’ll be doing

  • Leading our entire marketing team and defining our long-term goals and the direction we’re heading as a brand
  • Coordinating with internal product teams, design, SEO, customer support, and PR & communications, making sure that everyone’s on the same page
  • Developing a comprehensive overview of the user journey and identify opportunities for optimizations at each step
  • Identify opportunities for increasing paid conversions and potential upselling of existing customers
  • Grow Visme’s word of mouth and brand recognition among teams and organizations

Your qualifications

  • Bachelor’s degree in Marketing, Business or Communications or a related field
  • At least 4-5 years of real-world experience with marketing a SaaS brand and a proven track record
  • Experience leading a predominantly remote team
  • Ability to solve challenging marketing problems

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