Visible is on a mission to reinvent the investor/startup relationship to drive more success for everyone.
As our Demand Generation Manager, you will own top-of-funnel campaign development and execution, and be responsible for driving more qualified trials to the Visible product.
What You’ll Do:
- Drive qualified traffic to Visible pages
- Own a monthly trial quota and use a variety of demand gen approaches to meet and exceed it
- Use your domain expertise to optimize search, social, PPC, retargeting and display campaigns
- Discover new demand gen opportunities for Visible
- Identify and manage content distribution and thought leadership opportunities
- Develop programs to nurture visitors and prospects through the stages of our marketing funnel
- Analyze and report on all demand generation efforts
Who You Are
- A confident demand gen marketer with a proven playbook, but the ability and desire to try new things and pivot when necessary
- At least 3 years of experience in a demand gen role at a B2B SaaS company
- Strong SEO and PPC skills
- A planner who knows how to concept, execute on and measure program effectiveness from start to finish
- Able to easily shift between strategic thinking and smart execution
- A strong, proactive communicator
- Accountable for the success of your efforts and accustomed to owning specific KPIs
- Opinionated, but willing to listen and learn
Bonus Points For
- Previous experience in a startup environment
- Previous experience at a remote company
- Previous experience marketing a trial-based product
- Understanding product virality and how it can affect new trial growth
- Familiarity with Intercom, Segment and/or Hubspot
- Having a few certifications to your name (Google Ads, Analytics, Hubspot, etc)
Why Work at Visible?
- We’re a small company with a big vision. Your work will have an immediate impact and your voice will be heard.
- Our product helps 1000s of startups engage their investors and grow their businesses. If you love the pace and possibilities of the startup world, you’ll feel right at home.
- We have offices in Indianapolis and Chicago, but we’re a remote company. Work from the place where you’re most comfortable and productive.
- Competitive salary with benefits like medical/dental/vision, technology and coworking stipends, equity options, etc.
- Unlimited PTO
To learn more about working for Visible, check out our Careers page.